SOURCE: Marketbright

Marketbright

December 01, 2009 08:05 ET

Marketbright Achieves Record Growth During Difficult Economic Environment

Company Signs New Customers as Need for Easy-to-Deploy Demand Generation Solution Grows

SAN BRUNO, CA--(Marketwire - December 1, 2009) - Marketbright, a leading on-demand marketing automation platform, today announced it has achieved over 320% customer growth in the last 12 months, making it the fastest growing enterprise marketing automation solution on the market today. In the year since Marketbright closed its Series A funding, led by Alan Patricof of Greycroft Partners and Knight's Bridge Capital Partners, the company has signed on numerous enterprise customers including Composite Software, Hart Scientific (part of Fluke), ACL, TELUS, Vitria, Exalead, iJet, Ensim, LogiXML and many others. In addition, two Fortune 100 companies have begun major implementations of the Marketbright platform.

While Marketbright continues to grow its customer base at a rapid pace, it has also focused significantly on maturing its product and support offering over the past twelve months. Even though the company has more than doubled its number of customers, it has reduced overall customer support requests by two-thirds -- a strong indicator of customer satisfaction, and product ease of use.

"Having been in business for over four and a half years, we are proud of our success and pleased to see hockey-stick growth over the last year," said Dom Lindars, CEO of Marketbright. "We continually strive to improve our quality of service, with attention to detail in looking after our customers. The flexibility and robust enterprise features of our product have us well positioned to continue this growth. In addition, by 'eating our own dog food' and leveraging Marketbright's lead qualification offering, we have seen tremendous growth in the sweet spot for marketing automation; for mid-market to enterprise companies that desperately want an easy-to-use on-demand marketing solution while still supporting complex business functionality."

"Marketbright has helped us reinvent our marketing," said Jeff Lowe, VP Marketing at TELUS Business Solutions. "Marketbright's automated solutions help us stay connected to our valued customers and prospects, collaborate with our sales teams and track all the way through to closed business."

Dramatically transforming the Marketbright application to be an easy to use, Web 2.0 solution has been a significant product focus. Now requiring no technical resources to neither implement nor set up or to execute campaigns. Marketbright continues to rack up customer wins against harder-to-implement competitive solutions.

"A new generation of marketing automation by Marketbright is now available to marketing executives and managers to improve their efforts on processes that integrate the latest in Internet and Web 2.0 technology while delivering value by advancing the interactions of customers and visitors to business growth," said Mark Smith, CEO & EVP Research at Ventana Research.

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as TELUS, Serena Software, SAP Business Objects, i365 (Seagate), Genesys, Mimosa Systems, Varonis and to make contact, manage leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event management, social networking, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/

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