SOURCE: Marketbright

October 02, 2007 06:00 ET

Marketbright Announces Integration With Adobe Dreamweaver CS3 and Contribute CS3

Native Support for Industry's Most Widely Used Tools Streamlines Web Site Development and Online Campaign Management

SAN BRUNO, CA--(Marketwire - October 2, 2007) - Marketbright (http://www.marketbright.com/tmm/?6241), the only on-demand integrated online marketing and web content management platform, today announced at the Adobe® MAX Conference native support for Adobe's industry-leading web site design and development tools and content management solution. Now from within Marketbright's Marketing Automation and Web site Management offerings, users can work from within Adobe Dreamweaver® CS3 to design and develop their web sites, and in Adobe Contribute® CS3 to quickly and easily update their content.

Leveraging the integrated solution, companies can enable self-service management of marketing campaigns and web site changes, distributing authoring responsibilities and eliminating the webmaster bottleneck.

Marketbright will be demonstrating their integrated solutions in Booth E-3 at the Adobe MAX 2007 show today through October 3rd.

"Marketing organizations are constantly getting pushback on rolling out new campaigns and making web site changes, due to limited webmaster resources," said Erik Bower, president of Marketbright. "The native integration of the Marketbright and Adobe products will help our customers reduce the time to launch new campaigns and web site initiatives for demand generation, and enable marketing organizations to quickly respond to a rapidly changing competitive environment."

About Marketbright

Marketbright provides an on-demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead qualification and nurturing, and gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customers' interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, Serena Software, EVault, and Selectica. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at http://www.marketbright.com/tmm/?6241.

Contact Information

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    ZAG Communications
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