SOURCE: Marketbright

Marketbright

December 07, 2009 15:01 ET

Marketbright Launches Agile Marketing Webinar Series

Agile Marketing Methodology to Provide Marketing With an Organizing Principle and Path to Success

SAN BRUNO, CA--(Marketwire - December 7, 2009) - Marketbright, a leading on-demand marketing automation platform, today announced the Agile Marketing Webinar Series, which will detail the top issues and game changing trends facing B2B marketing organizations. The series also will outline how companies can take an Agile approach, now commonly used as a best-practice in software development, to improve the nimbleness of their marketing organizations and efforts.

In a tough economic environment, many marketing organizations find themselves struggling to prove their value to top level executives. Combined with tighter budgets and a changing landscape that includes social media and other new marketing tactics, it has become more crucial than ever for marketing to make sure they are closely aligned with sales and delivering what a sales team needs. Yet marketing has traditionally lacked the methodology that other areas of an organization, such as sales and R&D, hold near and dear.

In its newly released Agile Marketing Webinar Series, Marketbright will guide attendees in how they can apply the same principles of Agile software development to the marketing organization and process. Unlike other development methodologies, like Waterfall or Cowboy Coding (i.e. no methodology at all), Agile development enables organizations to achieve agility, a nimbleness that lets them execute faster and better, not through a lack of processes, just more collaborative, lighter handed ones.

In applying this same principle to marketing, Agile Marketing enables organizations to quickly change requirements in days or weeks, not months or quarters, based on what's working and what's not, as well as the ever-changing competitive landscape. It provides individuals the environment and support they need to succeed, and forces teams to consistently reflect on and adjust their behavior to increase effectiveness.

"At ConceptShare, we realize the importance of finding efficiencies and improving processes while empowering creativity," said Nish Patel, CEO of ConceptShare. "Our companies have worked together to integrate our respective technologies in support of Marketbright's vision of Agile Marketing."

"Bringing this type of methodology and discipline to marketing is long overdue," said Joseph Rizzo, Principal at Managed Marketing Automation. "Marketbright's vision for Agile Marketing will help marketing organizations achieve optimal results with their precious resources, and we are pleased to participate in this ongoing vision."

To learn more about Agile Marketing methods and to register for the webinar series, visit www.marketbright.com/agile-marketing/

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as TELUS, Serena Software, SAP Business Objects, i365 (Seagate), Genesys, Mimosa Systems, Varonis and to make contact, manage leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event management, social networking, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/

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