SOURCE: Marketbright

Marketbright

January 13, 2010 08:01 ET

Marketbright and ConceptShare Launch Partnership With Agile Marketing Webinar

Online SaaS Companies Provide Natural Integration for Agile Marketing

SAN BRUNO, CA--(Marketwire - January 13, 2010) - Marketbright, a leading on-demand marketing automation platform, today announced its partnership with ConceptShare, the leading web-based collaboration platform for creative pros and marketing professionals, that will allow for more rapid campaign design and execution for Marketbright's customers.

The partnership between Marketbright and ConceptShare comes at a time when marketing departments are pressured to do more with less time and resources. ConceptShare allows marketing departments to share, graphically markup and review Print, Web, Video and Audio files through the convenience of a web browser. By capturing, organizing and centralizing stakeholder feedback, marketing departments are able to reduce the time it takes to review marketing assets (websites, email templates, collateral, commercials, etc.) and get projects out the door on time and on spec.

The ConceptShare-Marketbright integration seamlessly weaves the markup and review capabilities of ConceptShare with the marketing workflow enabled by the Marketbright platform. Marketbright users can publish marketing assets -- websites, email templates, collateral, commercials -- to ConceptShare for review by internal and external stakeholders. All markups and comments made in ConceptShare are published back to Marketbright and tagged to the corresponding projects and files to maintain a close looped marketing workflow experience.

"The ConceptShare-Marketbright integration allows marketing teams to work smarter and faster by incorporating the design review process as part of their broader marketing workflow, critical capabilities in today's environment where marketing teams are expected to product more with less," said Nish Patel, CEO of ConceptShare.

To announce their partnership, Marketbright and ConceptShare are kicking off the Agile Marketing Webinar Series by co hosting the online event "Collaboration: 5 Ways to Increase Organizational Agility While Enhancing Creativity." This complimentary webinar will cover the use of the Agile Development method in marketing to help increase planning and collaboration.

To learn more about Agile Marketing methods and to register for the webinar series, visit www.marketbright.com/agile-marketing/

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as Serena Software, SAP Business Objects, i365 (Seagate), TELUS, Genesys, Mimosa Systems, Varonis and to make contact, manage leads and convert prospects to customers. Marketbright goes beyond the traditional marketing tools with a full suite of integrated applications including campaign management, email marketing, event management, social networking, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com/

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