April 24, 2008 09:47 ET

Marketing Strategist David Meerman Scott to Keynote First Annual Inbound Marketing Summit

Scott to Discuss Effective Internet Marketing Techniques

CAMBRIDGE, MA--(Marketwire - April 24, 2008) -

News Facts

-- This Fall, the first annual Inbound Marketing Summit will feature Keynote speaker, David Meerman Scott, online thought leadership and viral marketing strategist.

-- Author of the best-selling marketing book, "The New Rules of Marketing & PR," Scott brings years of speaking experience and industry thought leadership to the Inbound Marketing Summit.

-- Held September 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square, Scott will speak to attendees about inbound marketing techniques that will help businesses leverage the Internet to grow your business.

-- Scott's presentation will focus on new marketing techniques that take advantage of social media, websites, news releases, ebooks, and viral marketing. The presentation is based on the premise that people are searching for and purchasing products and services in the age of the Internet and Google very differently than in the past. The session will equip attendees to re-evaluate their marketing programs to recognize and take advantage of this fact.

-- The theme of the Inbound Marketing Summit is inbound marketing and the way businesses are searching and buying products online. The content will span a variety of topics ranging from search engine marketing (SEO), closed loop marketing, viral marketing, blogging for business, to marketing analytics.

Multimedia Elements:

David Meerman Scott's blog

David Meerman Scott's website

Inbound Marketing Summit Registration

Inbound Marketing Summit Sponsorship Opportunities

Inbound Marketing Summit Blog

Quote, attributable to David Meerman Scott

"Marketing has changed. It's no longer about pushing out your company information or product with cold calls and direct mail, but rather interacting directly with your target buyer through your website and social media. This event will help marketing executives understand this and they'll come away with concrete advice and guidance on the tips and tricks they need to know to be successful in today's marketplace."

About Inbound Marketing Summit

In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.

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