SOURCE: QualityHealth

QualityHealth

April 20, 2010 08:30 ET

Marketing Technology Solutions Rebrands as QualityHealth and Redefines Targeted DTC Marketing

JERSEY CITY, NJ--(Marketwire - April 20, 2010) - Marketing Technology Solutions (MTS) has rebranded as QualityHealth (www.QHperform.com) in order to convey its focus on becoming the leading performance-based marketing platform serving healthcare brands. With its new platform, QualityHealth is adding detailed insight into the decision points that drive patient conversion, providing more accuracy and greater scale in reaching patient prospects.

Chief Executive Officer Rob Rebak says, "In working to help our brand partners meet challenges such as varied insurance coverage, head-to-head brand competition, and generics, we keep them in front in the marketplace battle for customer acquisition. Patients want relevant information on the best treatment options; whoever has their trust gets their business. Our track record shows that we know how to gain that trust and the permission to market relevant healthcare products to them."

Core strengths of QualityHealth include vast reach and a large-scale patient database of over 22 million active and registered health-seekers. Making that scale and access work even harder now is its proprietary QH Aquire2Convert™ platform, which provides comprehensive solutions that factor in formulary coverage, timing of visits, dialogue with the doctor, and many other issues affecting consumer motivation. Now QualityHealth's advanced technology and integrated programs can pinpoint the right patients, at the right time, with the right programs based on insight into consumer health preferences.

To support these exciting changes, the company has bolstered its executive management team. Joining QualityHealth within the past year are Clifford A. Farren, Jr., as SVP, CFO; Amit Chaturvedi as SVP, COO; and Elaine Boxer as SVP, Marketing Strategy. Assembled to take QualityHealth and its clients to the next phase of innovation and growth, this veteran leadership team provides the strength and skills required to solidify strategic business development and deliver more value for clients. Together, the company's leadership and proprietary programs are designed to keep brands ahead on the learning and success curves -- defining performance-based marketing and integrated customer acquisition for healthcare marketers.

Senior Vice President for Marketing Strategy Elaine Boxer says, "Our new tagline is 'Programs that Perform,' which speaks to comprehensive solutions that bring a rigorous new level of accountability to healthcare marketers. Messages can be timed and targeted with a precision no one has achieved before. We have a valued relationship with patients at every point on their path to treatment and beyond, and we know what makes them take action."

About QualityHealth:

QualityHealth is the largest and most efficient online customer acquisition solution for healthcare marketers. The QualityHealth proprietary Acquire2Convert™ platform delivers superior results for clients and meaningful value to healthcare marketers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ.

Contact Information

  • To learn more about our new programs and services, please contact:
    Elaine Boxer, SVP Marketing Strategy
    QualityHealth
    732-603-1169
    http://www.QHperform.com

    Contact:
    Debby Fireman
    QualityHealth
    Email Contact
    610.547.2229