SOURCE: The Pedowitz Group

The Pedowitz Group

April 19, 2010 11:10 ET

Marketing Veteran Kevin Joyce Joins The Pedowitz Group

Demand Generation Pioneer Named Agency's New VP of Marketing Services

ATLANTA, GA--(Marketwire - April 19, 2010) -  The Pedowitz Group, the world's largest and most experienced demand generation agency focused on delivering marketing and sales automation solutions, announced today that marketing veteran Kevin Joyce has joined its executive team.

Joyce comes to The Pedowitz Group with more than 28 years of experience working with a variety of high tech companies. He specializes in helping clients create effective demand generation strategies that focus on delivering both marketing efficiencies and revenue results. Joyce joins The Pedowitz Group as the agency's VP of Marketing Services.

"Kevin's unique combination of marketing skills and sales expertise helps clients to bridge the gap between sales and marketing," said Jeff Pedowitz, president and CEO of The Pedowitz Group. "He is a demand generation expert and one of the leading authorities on marketing automation. We are excited to have him on our team."

Prior to joining The Pedowitz Group, Joyce most recently served as CEO of Rubicon Marketing Group, a leading strategic marketing and demand creation agency. He has also served as director of sales at global computer giant IBM; director of product marketing at hardware and software innovator Sequent; and vice president of marketing at Unicru, a leading software provider to HR departments.

Joyce holds a bachelor's degree in engineering from the University of Limerick, Ireland, and an MBA in marketing from the University of Portland.

About The Pedowitz Group
The Pedowitz Group is one of America's fastest growing full service demand generation agencies focused on delivering marketing and sales automation solutions that drive sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Intel, Comcast, Deutsche Bank and Palace Sports and Entertainment. For more information on how they can help you make a significant and measurable contribution to your company's growth, visit

Contact Information

  • Media Contact:
    Scott Benedetti
    Director, Demand Generation
    The Pedowitz Group