SOURCE: Marketing Worldwide Corporation

December 10, 2007 08:00 ET

Marketing Worldwide Adopts New Trade Name and Re-Designs Web Site to Better Reflect Company's Focus and Recent Expansion

HOWELL, MI--(Marketwire - December 10, 2007) - Marketing Worldwide Corporation (OTCBB: MWWC), a leading supplier of customized OE accessories for the global automotive industry, announced today that it has adopted the trade name of "MWW Automotive Group" ("MWW Automotive") and re-designed its Web site to better reflect the company's focus and its recent expansion. The Company's stock trading symbol (OTCBB: MWWC) remains the same.

Recent acquisitions.

MWW Automotive has completed two key acquisitions since June 2006, the most recent being Modelworxx GmbH, a premier automotive design firm located in Munich, Germany. Modelworxx has longstanding relationships with most European domestic and foreign automobile manufacturers, especially BMW, Mini and Rolls Royce. That transaction, announced November 29, 2007, substantially expanded MWW's design, engineering and marketing capabilities, broadened its product and customer base, and widened access to the global automotive markets.

Previously, MWW Automotive had acquired Colortek Inc., a "Class A" Original Equipment (OE) painting facility, headquartered in Baroda, Michigan. Colortek is one of the few mid-sized "Class A" painting facilities in the United States qualified to provide the industry's highest quality OE painting for a variety of automotive accessories. Colortek's clients include Toyota, Ford, Chrysler, Mitsubishi, Mazda, and Navistar.

These acquisitions are important steps in MWW's vertical integration strategy, securing essential design, supply and manufacturing resources as laid out in MWW's original business plan. The acquisitions immediately expand MWW market share and strengthen its position in the rapidly growing industry of automotive accessorizing and customizing of cars and light trucks.

Updated Web site.

Reflecting the new expanded Company, MWW this week launched a re-designed updated Web site: The new site, created with close cooperation between Modelworxx and MWWAutomotive, reflects the Company's new corporate image as a growing high-quality global company with immediate access to the North American and European markets. The site presents the Company's history, new group governance system, global structure, locations and customers, and products and services. The investor relations section includes past and current press releases, a selection of articles and analyst reports, management biographies and a direct link to the Company's stock quote and SEC filings.

The site in its current form represents Phase One of an advanced technology Internet platform to be implemented in several stages. In Phase Two, the site will function as a complete logistics exchange platform between all companies in the Group. An additional secure section will give MWW's global customers and suppliers individual password-protected access to installation instructions and eventually training videos for MWW's expanding lines of automotive accessory components and other after-sale technical and product support. Phase Two is expected to be launched during the first half of 2008.

Michael Winzkowski, President and CEO of MWW Automotive Group, said, "Our updated Web site vividly reflects the high quality and global presence of our growing company. We are looking forward to completing the expanded capabilities of Phase Two, providing exclusive access for our customers and suppliers. The site's fully scalable, fail-safe hardware and software will create a sophisticated information and logistics exchange and training platform for our growing international roster of customers."

About MWW Automotive Group

MWW Automotive Group (OTCBB: MWWC) is a leading designer, manufacturer and certified Full Service Supplier of OE accessories for the global automotive industry for the customization of cars, sport utility vehicles and light trucks. Headquartered in Howell, Michigan, MWW has operations in the United States, Germany and Dubai and delivers its products directly to select global automobile manufacturers' vehicle processing centers and/or assembly lines in the United States, Canada and Europe. The VPC's and assembly lines' technical teams install the MWW products in a variety of vehicle types and deliver the accessorized automobiles into the dealer channels in their respective countries. The company's mission is to continue expanding its position as a global automotive company, to fully utilize its domestic and European design and manufacturing resources and to consistently design, manufacture and supply innovative and leading edge automotive accessories that fulfill a demand within a global market.

More information about MWW Automotive Group is available at; please email any questions about the company to or contact Consulting for Strategic Growth 1 at

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at under "Search for Company Filings."

Consulting For Strategic Growth1, Ltd. ("CFSG1") provides Marketing Worldwide Corporation with consulting, business advisory, investor relations, public relations and corporate development services. Independent of CFSG1's receipt of cash compensation from MWW, CFSG1 may choose to purchase the Company's common stock and thereafter liquidate those securities at any time it deems appropriate to do so.

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