SOURCE: Marketing Worldwide Corporation

November 29, 2007 08:00 ET

Marketing Worldwide Corporation Acquires German Design Company With Deep Relationships With BMW, Mini and Rolls Royce, Widening Access to International Automotive Markets

HOWELL, MI--(Marketwire - November 29, 2007) - Marketing Worldwide Corporation (OTCBB: MWWC) (MWW), a leading supplier of customized OE accessories for the automotive industry, announced today that it has acquired Modelworxx GmbH, a leading-edge automotive design and engineering firm located in Munich, Germany.

One of the premier design firms in Germany, Modelworxx has longstanding relationships with most European domestic and foreign automobile manufacturers, and has especially deep relationships with BMW, Mini and Rolls Royce. The transaction will immediately expand MWW's design, engineering and marketing capabilities, broaden its product and customer base and widen access to the global automotive markets.

A private company, owned and led by designer and marketing expert Gerold Haas, Modelworxx (MWX) is one of the leading outside design firms permitted to have its teams located inside the BMW design facility in Munich and is involved in the design process of future BMW Group automobiles.

Concurrently with the acquisition by Marketing Worldwide, Modelworxx is in the process of establishing a second studio facility. Besides providing similar services as the company currently provides to BMW, this studio is focusing on the design and engineering of automotive accessories for the European and North American markets. Initial product from this studio is currently being delivered to Toyota Germany and has also been requested by Toyota Europe. New advanced products are already in the prototype stage and will be launched into the European and North American market during 2008.

Highlights of Mr. Haas's long career in the European automobile industry include his participation in the design process of such high quality vehicles as the BMW 5 Series, 6 Series, X5, Z4, Mini Clubman (a fully functional concept car), and the Rolls Royce model.

His company has created exterior and interior full-size design models for Rolls Royce, Range Rover, Audi, Nissan and the BMW 3 and 5 series, including the CAD engineering setup. Among other milestones, his team created a full size exterior clay model and realized a functioning prototype of the BMW 1 series. They also designed and realized for production the Mercedes M Class off-road kit and conducted the complete engineering and realization for production for the Porsche Cayenne off-road kit. Mr. Haas has also led design and development teams for the Ferrari 513 BB, 308, 412 and Mondial convertible and managed the manufacturing of the L&R Cobra and L&R Silver Falcon sport cars.

In addition, he has been instrumental in founding a school for clay modelers in cooperation with BMW in Germany and has frequently been touring European and US universities and colleges to lecture on automotive design. He has designed new car concepts for the Pacific Rim in conjunction with Petronas in Malaysia and has redesigned the Audi 100 for the Chinese market.

"We are extremely excited about this new acquisition, and we believe that the synergies between our two companies are extraordinary," stated Rainer Poertner, EVP of Marketing Worldwide. "Strictly following our acquisition principles, we carefully explored and compared the business methods and growth opportunities of both companies for several months and uncovered great compatibility in both areas. We visited MWX's design team inside the BMW design facility in Munich and came away very impressed with the quality of the work by Modelworxx and a high recommendation by BMW. We believe that combining Modelworxx's leading-edge design, engineering and marketing capabilities with MWW's depths of manufacturing resources and sales network in North America will create a stunning new company with immediate global reach. Management expects the combination of the two businesses will notably increase the financial performance of both companies in the short and midterm."

Mr. Haas said, "We are delighted with the prospects for our combined companies after having become part of Marketing Worldwide. This partnership will allow Modelworxx to considerably accelerate the implementation of its business plan on a global basis and utilize its proven capabilities to the fullest. Marketing Worldwide will use our design, engineering and marketing capabilities in creating new and innovative products for their customers, while providing new sales channels for our high-tech MWX products in the U.S. and Canada, in addition to our own sales channels in Europe. At the same time, Modelworxx will open the doors for U.S. designed and produced MWW products to be sold throughout Europe and beyond. This effort will be strongly supported by the very favorable exchange rate of the Euro, which will make MWW/MWX products very competitive in Europe."

About Marketing Worldwide

Marketing Worldwide (MWW) is a full-service designer, manufacturer and supplier of original equipment manufacturer (OEM) components to the automotive accessory industry for the customization of cars, SUVs and light trucks. MWW currently generates the majority of its revenue from the design, manufacture and sale of automotive accessory programs directly to several large North American Assembly Facilities and/or Vehicle Processing Centers (VPC) for Toyota, KIA and Hyundai automobiles. From these centers, the fully accessorized automobiles are then delivered by the VPC into the domestic car dealer distribution system throughout the continental United States and Canada. MWW product categories include spoilers, stainless steel performance exhaust systems, running boards, interior and exterior trim elements, lighting systems, and seat heater systems, among others. All MWW products are supported with installation fixtures designed and built by MWW, combined with comprehensive technical installation training, instructions and warranty services.

MWW's major customers are South East Toyota Distributors, Inc., Gulf States Toyota, Inc., Toyota Canada, Inc., Toyota Motor Manufacturing Corp in Canada and Hyundai and KIA Motors US in the US. More information about Marketing Worldwide is available at; please email any questions about the company to or contact Consulting for Strategic Growth1.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements, involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at under "Search for Company Filings."

Consulting For Strategic Growth1, Ltd. ("CFSG1") provides Marketing Worldwide Corporation with consulting, business advisory, investor relations, public relations and corporate development services. Independent of CFSG1's receipt of cash compensation from MWW, CFSG1 may choose to purchase the Company's common stock and thereafter liquidate those securities at any time it deems appropriate to do so.

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