SOURCE: Marketwire


March 04, 2008 08:30 ET

Marketwire 2008 Charity Calendar Continues Its Mission: "Do Something Good for Your Business and for the World"

March Promotion Offers Clients 50% off Social Media 2.0 Basic and Opportunity to Have Donations Made in Their Names

TORONTO--(Marketwire - March 4, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, offers its clients the opportunity to take advantage of an innovative promotion during March that extends the reach of their news and lets them help a nonprofit organization. Throughout the month, and in conjunction with the 2008 Charity Calendar, Marketwire clients have the opportunity to join the online conversation with 50 percent off the newswire’s Social Media 2.0 basic product, transforming their traditional press releases into social media tools that increase their Internet visibility and track performance.

The promotion is part of Marketwire's Charity Calendar initiative that offers companies an opportunity to "Do Something Good for Their Business and for the World." The inaugural calendar invites Marketwire clients to take advantage of this and other monthly service offers, and in so doing, Marketwire makes a donation in their name to their choice of six participating charitable organizations: Concern Worldwide U.S., Doctors Without Borders/Médecins Sans Frontières, National Fish and Wildlife Foundation, Ocean Futures Society, Opportunity International and World Education.

Since introducing Social Media 2.0 in February 2008, dozens of Marketwire clients have engaged online audiences and distributed their news in an entirely new way.  Social Media 2.0 is a perfect complement to traditional “wire” distribution and gives communicators the opportunity to leverage social media to develop more direct, targeted and personalized communications in today’s saturated news environment. The Social Media release advances the standard press release format, offers a multitude of content options and distributes news in a variety of mediums to distribution channels beyond traditional media distribution networks.

“Our charity calendar has made it possible for clients to try out new Marketwire products and services and, in doing so, contribute to worthy causes,” said Paolina Milana, Marketwire’s vice president of marketing. “What we’re offering during the month of March really gives our clients an opportunity to broaden their reach beyond traditional media. Our Social Media 2.0 allows communications professionals to directly interact, responsibly and respectfully, with social networks, online communities, citizen journalists and consumers.”

Marketwire clients may take advantage of this special offer and select a charitable organization to which Marketwire will make a donation in their name by visiting Marketwire, on behalf of its participating clients, will contribute up to $60,000 (USD) to the participating charitable organizations by the end of 2008.

To receive a 2008 Marketwire Charity Calendar (quantities limited) or for more information on any of Marketwire's communication and news distribution solutions, please call 800-774-9473 (US), 888-299-0338 (Canada) or 44-20-7562-6550 (UK).

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity. Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 17 offices on four continents. For more information, visit us at

Contact Information

  • For additional information:
    Paolina Milana
    (310) 765-3250
    Email Contact

    Jamie Ernst
    (210) 495-5757
    Email Contact