SOURCE: Marketwire

October 03, 2007 07:44 ET

Marketwire CEO to Participate in Web 2.0 and Social Media Sessions at TurnPRon's PR Summit

SAN FRANCISCO, CA--(Marketwire - October 3, 2007) -


Michael Nowlan is president and chief executive officer of Marketwire, a full-service newswire and communications workflow solutions provider. He brings 25 years of communications expertise and technology innovation to the discussion of how communications professionals can leverage public relations (PR), advertising and social media to enhance their clients' brands and businesses.


During this week's TurnPRon's PR Summit: Communication 2.0 - The Convergence of PR, Advertising, Media and the Consumer, Nowlan is scheduled to participate in two forward-looking sessions. He is a panelist during the session, "Boosting PR Results with the Online Alphabet Soup," offering a discussion of the Web 2.0 tools that communications professionals should incorporate into PR and marketing campaigns, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Really Simple Syndications (RSS). He also will highlight how to measure the effectiveness of these tools and their impact on clients' brands.

Additionally, Nowlan will engage participants as moderator of the session, "How to Play Nice: PR in Social Networking and Social Media." The session will focus on how best to leverage blogs, vlogs, podcasts and social media sites to help clients engage in the social media conversation. TurnPRon's PR Summit takes place during the Online Market World conference.


Thursday, Oct. 4, 2007
11 a.m. PDT Panel 2 -- Boosting PR Results with the Online Alphabet Soup
 3 p.m. PDT Panel 4 -- How to Play Nice: PR in Social Networking and Social

Moscone Center West, San Francisco
For more details and to register, visit:

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communications professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at

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