SOURCE: Marketwire

October 18, 2007 10:00 ET

Marketwire Executive to Discuss the Changing Role of the Press Release During PRSA International Conference Seminar on Oct. 21

PHILADELPHIA, PA--(Marketwire - October 18, 2007) -


Who:

Paolina Milana is vice president of marketing for Marketwire, a full-service newswire and communications workflow solutions provider. She brings more than 15 years of communications experience -- as a former reporter and columnist for a major daily newspaper and a seasoned public relations and marketing professional -- to the discussion of increasing the value of the press release in the Web 2.0 world.

What:

"Think the Press Release is Dead? Think Again." At the 2007 PRSA International Conference: PR Evolution, Milana will participate in this Innovative Strategies track workshop session. She, along with fellow public relations experts, will offer insight on how to utilize tools such as search engine optimization (SEO), key words, social media, embedded video and more to take the standard press release to new heights. The session will explore how moving beyond the basic press release can increase its value for journalists, help generate hundreds more readers to your news, and improve your business.

When:

Sunday, Oct. 21, 2007
2:30 - 3:45 p.m. ET

Where:

2007 PRSA International Conference
Philadelphia, Penn.
http://www.prsa.org/conf2007/

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.

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