SOURCE: Marketwire

Marketwire

February 02, 2010 09:00 ET

Marketwire Finalizes Expansion of Its Latin America News Distribution and Media Management Infrastructure

Recent Acquisition in Argentina, Two New Media Research Facilities, and Expanded Regional Services Coalesce to Form Newswire Industry's Most Comprehensive Latin America News Distribution Platform

TORONTO--(Marketwire - February 2, 2010) - As a result of aggressive expansion activity in Latin America that includes the acquisition of research assets of Buenos Aires-based Medio x Medio, the addition of company-owned media research facilities in Buenos Aires, Rio de Janeiro and São Paulo, and enhanced services such as complimentary clip reporting, the ability to retain HTML formatting and hyperlinks, and a network of local translators certified by the American Translators Association (ATA), Marketwire now offers the newswire industry's broadest, most robust press release distribution platform for news and announcements distributed to Latin America and the Caribbean.

Marketwire's Latin America newslines transmit press releases in English, Spanish and Portuguese to journalists, news agencies, national and local newspapers, magazines, radio and television stations and online publications across Mexico, the Caribbean, Puerto Rico, Central America and South America:

  • More than 13,000 mainstream media outlets and 20,000 journalists

  • More than 5,000 journalists and editors through Marketwire's Noticias Financieras news syndicate with a combined circulation of print publications exceeding 3 million daily, and readership, including web properties, exceeding 10 million

  • Exclusive access to Comunique-se's network, which is the largest journalist community in Latin America (Comunique-se's community includes more than 70,000 registered journalists in Brazil and is partially owned by Marketwire)

  • Guaranteed posting on 50 leading Spanish- and Portuguese-language websites such as Notimex, Comunique-se, Nosis, ProQuest and Agencia El Universal

"With the rapid pace of globalization, more international companies are investing in Latin America -- seeking to brand their products, promote their corporate images or expand their investments in the region," says Hector Botero, vice president of Marketwire's Emerging Markets Division. "Over the past two years and in keeping with our global development strategy we've made certain acquisitions and built an unsurpassed news distribution infrastructure that gives our clients a competitive edge for their Latin America-bound news and announcements: broader, deeper, more accurate media coverage; faster turnaround; and greater online visibility. Our ultimate goal is to build local and regional distribution capabilities to meet the needs of Latin America companies in their local markets."

All of Marketwire's Latin America newslines offer:

  • Embedded hyperlinks and photo links to give press releases greater depth and visibility - all releases are formatted in HTML

  • Distribution to multiple editors per publication - specifically those who write about news, current affairs, business and financial topics

  • Regularly updated media contacts by Marketwire's own local researchers, ensuring database transparency and consistently accurate reach

  • Access to Marketwire's Mediahub database that includes more than 1 million media contacts; custom lists are available for purchase

  • Complimentary clip reports via email within 48 hours of distribution illustrating where news appeared on Spanish and Portuguese websites

  • Spanish and Portuguese translations by ATA-certified translators employed in Marketwire's own translation facilities

  • Knowledgeable client support in English, Spanish and Portuguese

  • Complimentary creation of an industry-specific glossary for each client

Learn more about Marketwire's Latin America newslines.


About Marketwire
The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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