SOURCE: Marketwire

January 24, 2008 07:59 ET

Marketwire Launches Enhanced Online Media Management Tool Featuring Greater Reach, Accuracy and Options

Mediahub Delivers the Industry's Most Precise, Independently Sourced Media Intelligence in an Intuitive, Integrated Solution

TORONTO--(Marketwire - January 24, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, today introduced its enhanced industry-leading online media management tool, Mediahub (formerly Listlogix). Already recognized for its intuitive, user-friendly interface, Mediahub now offers PR, IR and communications professionals the most accurate, independently sourced data, featuring one of the most comprehensive databases of media contacts and editorial opportunities throughout North America, Europe, Latin America and Asia.

The new Mediahub now boasts a media database with more than 600,000 media contacts and 300,000 editorial opportunities -- twice that of previous versions, making it one of the largest in the market. Mediahub's speed and enhanced functionalities work together like no other media management tool, giving users the flexibility to create lists, attach press releases and distribute news with a few simple mouse clicks. In addition, Mediahub is uniquely positioned as the leader among media management tools offering the industry's most accurate, up-to-date and independent media data, culled daily by Marketwire's dedicated global research team.

"One of the most critical elements of a communications professional's workflow is effective organization, management and utilization of their media and influencer relationships," said Catharine Hancock, director, media management and workflow solutions, Marketwire. "Mediahub provides peace of mind to our clients by ensuring their news reaches the right contacts at the right time in the best possible way, while helping them effectively nurture relationships with the contacts most important to them."

Mediahub easily manages media contacts and helps users create more powerful media lists in seconds by allowing them to take advantage of complex search criteria or import contacts of their own to build the perfect list, and send to journalists and other media contacts based on their individual preferences for receiving information. With Mediahub, PR, IR and communications professionals can now:

--  Perform quick or advanced searches, and filter down to the most
    specific level possible using parameters such as geography, media type,
    ethnicity, language, subject focus, target audience, demographics, and more
--  Easily store and search their own contacts or custom lists
--  Enter notes about specific contacts and campaigns
--  Send basic news alerts, social media releases, standard press
    releases, earnings releases and media advisories
--  Distribute directly from the results screen, without exporting a data
    file or performing additional steps
--  Access customer relationship management (CRM) functions to manage all
    media relations conversations, activities and projects
    

Unlike other online media management tools, Mediahub is PC and Mac® compatible, and works with Internet Explorer®, Firefox® and other Web browsers. Mediahub users also benefit from knowledgeable, professional, client services support 24/7.

For a free trial of Mediahub or to set up a demonstration, please call Marketwire: US: 1-800-774-9473; UK: +44-20-7562-6550; Canada: 1-800-901-5478.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 17 offices on four continents. For more information, visit us at www.marketwire.com.

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