SOURCE: Marketwire

Marketwire

November 25, 2009 09:02 ET

Marketwire Partners With IR Magazine for East Coast Think Tank

Interviews Conducted With Investor Relations Professionals Lend Insights on Best Practices

NEW YORK, NY--(Marketwire - November 25, 2009) - The state and design of future financial markets, improving shareholder transparency and communication strategies, and practicing effective investor relations in an increasingly "social media" world were just some of the issues taking center stage during IR magazine's East Coast Think Tank, an invitation-only event for senior-level investor relations officers (IROs) and financial professionals who gathered on November 13 at the New York Stock Exchange. IROs in attendance were also given an opportunity to offer guidance and share best practices to those seasoned and new to investor relations by participating in Marketwire's "Investor Relations Ask the Expert" segment.

The spotlight shone on equity trading, governance, and social media, with lively debate and interactive discussion about how investors and analysts are using social media for equity research, how dark pools and high-frequency trading affect stock volume, volatility and price, as well as a focus on Rule 452 changes, proxy access and say on pay.

"Investor Relations Ask the Expert" Quotes

At IR magazine's previous Think Tank events, Marketwire's "Ask the Expert" multimedia sessions allowed invited guests to participate in casual video interviews and discuss trends and topics outside of the day's private formal agenda. At the recent East Coast Think Tank 2009 in New York, Marketwire asked participants to offer their advice and share experiences with peers, and to provide insight to those just entering the practice of investor relations:

Marisa F. Jacobs, Esq., vice president, investor relations and corporate communications, Covanta Energy advises new practitioners that it's important to realize that investor relations is not a simple subset of public relations and is deeply rooted in understanding financial and general business issues. She explains why it's vital to stay abreast of trends and new developments in financial markets:

  • "The financial markets have changed significantly and economic cycles lead to a lot of different focus on different issues. So, the practice of IR and what the concerns of investors are is not something that remains static. It really does move with the times and the developments of the time. It's important that when you see trends and issues emerging at any given time, you really need to stay abreast of those issues."

Bernard J. Kilkelly, vice president, investor relations, Delphi Financial Group spoke to the importance of building and maintaining personal relationships with target audiences and stakeholders in a time when many are flooded with emails, tweets, and other forms of electronic conversation:

  • "As much as possible, it's good to build personal relationships, particularly with sell-side analysts and with the larger institutional investors, so that, if there's ever a need for them to reach out to you, they know that you have that personal relationship to identify with you. I think there's nothing better than a face-to-face meeting to communicate very important news. Analyst days are very effective. If there's a way to have field trips to company facilities, I think it also helps build more of a personal relationship with that investor or analyst when they see the physical location of a company."

Carol Lu, principal, investor relations at CA speaks to the importance of securing a broad base of shareholders and managing turnover, and explains how to leverage strong relationships and strengthen the corporate message:

  • "Take advantage of strong relationships with certain key analysts on the sell-side and large, significant, influential investors that are in the target market that you're trying to attract into your base. So, beyond just having people hear your investor relations message at a financial analyst day once a year, you can also have the sell-side help you put together events either at their conferences or even road shows that target key areas that you want to focus on. Whether it's your product strategy, financial announcements, your business model -- it's really your platform and you can shape it however you want. Have the sell-side and these influential investors be an extension of your platform -- you can reach a much larger audience that way."

Resources

Marketwire offers a variety of services to help IR professionals communicate effectively with their audiences, including the Social Media U.S. and North America full-disclosure press releases and the Easy IR workflow solution for news distribution to the financial community. For more information on all of Marketwire's communication and news distribution solutions, please call (800) 774-9473.

About IR Magazine and IR Magazine Conferences

Published in New York and London by its parent company, Cross Border, IR magazine is the only global publication focused on the interface between companies and their investors. IR magazine conferences provide the worldwide IR audience with a forum for discussion, information and communication. They are an opportunity for IR professionals to educate themselves about new industry services, network with others in the industry, and get practical advice from a wide range of experts. For more information, please visit www.irmagazine.com.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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