SOURCE: Marketwire


December 08, 2009 09:02 ET

Marketwire's Winter Sports Newslines Reach More Than 18,000 Global Media Points and an Audience of Billions

TORONTO--(Marketwire - December 8, 2009) - Marketwire's Winter Sports newslines target sports journalists, editors and media professionals worldwide, reaching more than 18,000 global media points and an audience of billions, especially since they coincide with the Olympic (February 12-28, 2010) and the Paralympic (March 12-21, 2010) Winter Games in Vancouver.

Marketwire offers two specially designed news distribution circuits -- Global and North America -- that deliver clients' news to sports contacts at global and North American broadcast stations and dailies, editors at sports and travel magazines, as well as Olympic sponsors, associations and key brands.

"It will be difficult to find a media outlet that isn't covering winter sports right now, especially given how prominent this year's winter games are expected to be," said Bernadette Lee, vice president, partner relations and media services, Marketwire. "Our Winter Sports newslines are a fantastic opportunity for companies to put their news in front of an enormous, focused media and consumer audience and increase the likelihood of pickup."

The Global Newsline reaches international media reporting on winter sports, including those reporting live from the event, Olympic sponsors, associations and key brands, as well as sports editors, writers and travel editors around the globe. It also guarantees postings on more than 200 leading websites. Foreign language translation in selected languages (Spanish, Portuguese, Simplified and Traditional Chinese, Korean and Japanese) is included.

The North America Newsline reaches American and Canadian media reporting onsite, as well as journalists throughout the continent. Distributed in English and French, press releases and media advisories will be seen by sports contacts in radio, TV and newspapers; editors at sports and travel publications; and Olympic sponsors, associations and key brands.

Added Visibility, Coverage and Monitoring
The Marketwire Winter Sports newslines provide added value as content is re-published in various languages on hundreds of websites throughout the world. The newslines include distribution over the AP Mobile Network, giving millions of businesspeople and consumers on the go who use smartphones unprecedented access to press releases and photos as soon as they cross the wire. In addition, complimentary News Dashboard clip reports provided with both circuits help news issuers track ROI.

For more information on Marketwire's Winter Sports Newslines, please click here.

About Marketwire
The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit:

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at

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