SOURCE: MARTINI

Martini

January 29, 2014 12:00 ET

Martini Partners With BlueKai to Power Data-Driven, Affluent Audience Targeting

Martini Accelerating the Availability, Value and Impact of Affluent Consumer Data Across the Web

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Jan 29, 2014) - Martini, the experts in engaging the audience with the most money and influence online, today announced a strategic partnership with BlueKai, the only independent SaaS solution for data management, analysis and activation in marketing. As a result of the partnership, Martini will be able to expand its existing data capabilities with clients through deeper analytics, superior segmentation, and enhanced audience targeting.

"BlueKai has long been on the forefront of delivering top-notch data management capabilities and works with the same prestigious, Fortune 500 brands Martini services daily," said Tom O'Regan, President and CRO, Martini. "This deal allows us to seamlessly integrate our clients' data with our own insights to effectively engage these customers across the right site, on the right device."

Leveraging BlueKai's platform capabilities, brands and agencies can gain access to Martini's unique audience insights from campaigns served across its invite-only publisher network and from anonymous third-party data intelligence available through the BlueKai Audience Data Marketplace. The partnership will also help Martini create more robust, affluent audience segments for specific clients across a variety of verticals.

"Martini is leveraging a combination of media and audience data intelligence to take its targeting capabilities to the next level," said John Sedlak, SVP of Sales, BlueKai. "We're thrilled to be able to complement Martini's existing insights with our robust data management platform, that will be second to none in helping global brands understand the affluent consumer."

About BlueKai
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to more Fortune 500 brands than any other data platform.

About Martini
Martini specializes in helping the world's most prestigious brands engage the audience with the most money and influence online. Leveraging proprietary insights on where and how the affluent consume media, Martini provides sophisticated solutions for delivering compelling rich media campaigns that integrate content, video and social functionality across the passion-based, niche sites this audience interacts with, at work and at play. It's affluent advertising engineered. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit www.martinimediainc.com to learn more.

Contact Information

  • Media Contact:
    Brook Terran
    Blast PR for Martini
    (919) 480-4058
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