SOURCE: Zumobi

Zumobi

May 03, 2010 08:00 ET

Marvel Launches Iron Man Central, the New iPhone and iPod Touch Application on The Zumobi Network

SEATTLE, WA--(Marketwire - May 3, 2010) -  Zumobi, a leading mobile media company, and Marvel Entertainment today announced the launch of Iron Man Central, the official Iron Man application for the iPhone and iPod touch. In anticipation of the biggest movie release  of the year, IRON MAN 2,  the Iron Man Central app provides fans new and old with an immersive experience into the world of the Super Hero everyone's talking about.

"The first IRON MAN film was extremely successful due to the incredibly loyal and passionate fan base. In anticipation of IRON MAN 2, we wanted to bring additional content to Iron Man  fans and moviegoers, and could think of no better way than to bring it to a mobile app," said Ira Rubenstein, Executive Vice President of Marvel's Global Digital Media Group. "We believe this app gives users an even more complete Iron Man experience by delivering news, videos and exclusive wallpapers, as well as special character profiles. And if you want to find show times for IRON MAN 2, this app will do that for you, as well."

Using Iron Man Central, fans have access to all things Iron Man from his origin, to current news, exclusive wallpapers, video content, direct links to Iron Man content on iTunes and more. With a stunning user interface modeled after the hologram interface inside Iron Man's suit, fans discovering Iron Man Central will be blown away by ease of use and navigation. The app also allows fans to purchase movie tickets through the app itself, so no fan misses a single showing of IRON MAN 2. The app also arrives with two free wallpapers and additional wallpapers are $.99.

Iron Man Central seamlessly integrates with users' e-mail, Twitter and Facebook accounts, allowing them to share exciting new Iron Man content with friends and family.

"Marvel is a forward-looking organization that is well positioned to take advantage of the amazing new possibilities available in the mobile channel," said Ken Willner, CEO of Zumobi. "By combining Marvel's bold and unique visuals with the iconic character of Iron Man and Zumobi's content-rich app format, we have the opportunity to offer moviegoers and fans an extension of the film experience. We're thrilled to expand the Zumobi Network's entertainment channel with this highly valuable property."

Iron Man Central is available for free on Apple's App Store and as a part of The Zumobi Network, the leading publishing partner for top media companies. It can be downloaded HERE.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Zumobi
Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network, which provides highly focused and integrated solutions for brands, media properties and consumers to connect and engage. For more information, please visit www.Zumobi.com.

Contact Information