SOURCE: Mass Hysteria Entertainment

January 19, 2010 17:52 ET

Mass Hysteria Entertainment Company, Inc.: Grass Roots Research, Inc. Initiates Buy Recommendation Coverage

HOLLYWOOD, CA--(Marketwire - January 19, 2010) - Mass Hysteria Entertainment Company, Inc. (OTCBB: MHYS), an emerging motion picture company headquartered on the Paramount Studios lot in Hollywood, California, announced today that Grass Roots Research and Distribution, Inc., a Wall Street leading independent research firm, has initiated unsolicited coverage on Mass Hysteria Entertainment Company, Inc. with a "BUY" recommendation and a Long-Term Target Price. Mass Hysteria Entertainment makes no representation regarding the price target or methodology contained in the report. Grass Roots provides an in-depth analysis, including 5-year financial and valuation projections, on Mass Hysteria Entertainment's business and growth drivers. The research report and "Buy" recommendation on Mass Hysteria Entertainment Company, Inc. can be found at:

About Grass Roots Research and Distribution, Inc. (GRRD) (

GRRD has raised the art of fundamental securities research by forecasting and valuing all of its companies in three cases over a 5-year time period. GRRD's independent third party stock research business selectively initiates Independent Research Analyst Coverage for overlooked public corporations. GRRD identifies and initiates non-traditional company research. GRRD selects micro cap stocks and small cap stocks with management teams focused on shareholder value, sustainable competitive advantage, and companies that demonstrate market leadership in their respective disciplines. GRRD distributes in-depth stock market research reports that highlight the company's market opportunity, technology, management, competition and other key differentiators that may affect their short and long term valuation.

About Mass Hysteria Entertainment Company, Inc.

Mass Hysteria Entertainment, Inc. is a new multi-media entertainment company created to produce film comedies for the young adult market with an interactive component. "Mass Hysteria is the next step in the evolution of the theatrical experience: a hybrid entertainment that combines movies with hand-held devices and the internet. Today's young moviegoer is ready for something radical at the multi-plex and we believe Mass Hysteria can change the filmic landscape," said CEO Daniel Grodnik. The company website is

Safe Harbor

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Mass Hysteria Entertainment Company, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The forward-looking statements contained herein involve risks and uncertainties that could cause actual results to differ materially from the expectations contained in any such, forward-looking statements. These risks include, but are not limited to: failure to manage operating expenses or integrate new companies and/or technologies, each of which could have a material impact on our business, our financial results, and the company's stock price. Most of these factors are difficult to predict accurately and are generally beyond the Company's control. Forward-looking statements speak only as to the date they are made and Mass Hysteria Entertainment Company, Inc. does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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