SOURCE: Siteworx, Inc.

January 14, 2008 09:00 ET

Massachusetts Medical Society Selects Siteworx, Inc. for Website Strategy and User Experience Research Engagement

Proven Research Methodologies and Skilled User Experience Practitioners Drive Selection Criteria

RESTON, VA--(Marketwire - January 14, 2008) - Siteworx, Inc. announced that it has been selected by the Massachusetts Medical Society, publisher of the New England Journal of Medicine, to conduct an in-depth discovery of its website. The objectives of the project are to update the strategic assumptions that drive the Society's Web strategy and deliver a research-based analysis of its users' needs, expectations and preferences.

"The Massachusetts Medical Society is pleased to be working with Siteworx on this critical first step in helping us gain a deeper understanding of our members. We're committed to laying a solid foundation for future site enhancements based on our members' aspirations and goals," says Frank Fortin, Director of Communications at Massachusetts Medical Society.

As a membership organization for 19,000 physicians and medical students, the Massachusetts Medical Society's mission is to improve health care quality, access, equity and cost effectiveness for the Commonwealth of Massachusetts. The website strategy and user experience study is designed to assist the Society in developing a new strategy that engages visitors in a rich user experience and advances the Society's strategic and tactical objectives.

As part of this engagement, Siteworx will assist the Society in the following areas:

--  Identifying, segmenting and profiling the Massachusetts Medical
    Society's current and future membership audience
--  Initiating the development of a user experience that will align its
    physician and patient user goals with those of the Society
--  Prioritizing those enhancements which will provide the most immediate
    benefit in the form of improved usability and increased site traffic

"At Siteworx, we view the user experience as a pivotal component of great Web experiences that deliver business results. That's why we welcome the challenge of providing the Massachusetts Medical Society an in-depth understanding of their diverse member needs and a fresh perspective on the strategic assumptions that drive their site's design and infrastructure," says Scott Kaine, Executive Vice President of Siteworx.

About Siteworx, Inc.

Siteworx is a User Experience, Interactive Design and Application Development company that helps its clients communicate more powerfully online. Based in Reston, Virginia, with offices in Rochester, New York, Siteworx delivers improved performance through attractive designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Further information about the company is available at

About Massachusetts Medical Society

With some 19,300 physicians and student members, MMS is dedicated to educating and advocating for the patients and physicians of Massachusetts. The Society publishes The New England Journal of Medicine, one of the world's leading medical journals; the Journal Watch family of professional newsletters covering 11 specialties; and AIDS Clinical Care. The Society is also a leader in continuing medical education for health care professionals throughout Massachusetts. Founded in 1781, MMS is the oldest continuously operating medical society in the country. Website:

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