SOURCE: Matchpoint

November 19, 2007 09:00 ET

Matchpoint and MediaSpan Partner to Help Consumers Find the Right Business

Partnership Provides MediaSpan With Business Search and Additional Revenue Streams

MOUNTAIN VIEW, CA--(Marketwire - November 19, 2007) -


News Facts

--  Matchpoint, an easier way for
    people to request and compare
    competitive offers from
    businesses online, has
    announced that MediaSpan is
    the latest to join its
    growing network of publishers
    looking for a better way to
    connect visitors to their web
    sites with the relevant
    service providers they are
    looking for.
--  Matchpoint provides consumers
    with a new way to confidentially
    request competitive offers and
    proposals from businesses in a
    wide range of related categories.
--  MediaSpan's network of 1,300+ local radio, television,
    and newspaper web sites will display Matchpoint's
    contextually relevant text links or forms, giving
    consumers the ability to anonymously request
    competitive offers or proposals from a wide range of
    businesses.

Matchpoint Unique Benefits

--  Matchpoint is pioneering a new way to connect people with needs
    directly to businesses with solutions.
--  The major benefits for each of its audience segments include:
        --  For Consumers: Unlike traditional search engines or
            directories, Matchpoint offers consumers a completely private
            way to describe their needs and request competitive offers and
            proposals from relevant businesses.
        --  For Advertisers/Businesses: The Matchpoint marketplace provides
            businesses a new approach to meeting customers. Going beyond
            current advertising models where businesses purchase
            unqualified "clicks" or "impressions," Matchpoint provides
            businesses with introductions to consumers whose needs match
            the profile of their target customers.
        --  For Publishers: The inclusion of relevant Matchpoint business
            search forms or links within its sites' content provides
            publishers with a new way to tap into search engine marketing
            (SEM) revenue streams as well as enhance the user experience of
            their web sites. MediaSpan, with Matchpoint, gives its readers
            a one-stop shop to anonymously receive proposals from the
            service providers that match their needs.

About MediaSpan

--  MediaSpan Online Services provides a comprehensive suite of online
    marketing solutions and enables 1300+ local radio, television and newspaper
    client partners to deliver their content and promotions to anyone.
    

Quotes, attributable to Matchpoint executives:

--  "As our media partners drive more of their business online, they are
    looking to generate revenue while also ensuring a great customer
    experience," said MediaSpan Chief Marketing Officer Mark Zagorski. "By
    incorporating Matchpoint's service into our sites and positioning its web
    forms in contextually relevant locations, MediaSpan gains the ability to
    give our visitors a great new way to find and select businesses they are
    looking for. It also provides our partners with additional revenue streams
    that are scalable."
--  "Businesses of any kind can use the Matchpoint marketplace to go
    beyond buying clicks or impressions and instead meet consumers that match
    the profile of their target customers at the time they are looking," said
    Matchpoint President Peter Adams. "We have businesses ranging from the
    local Lasik eye surgeon to major financial institutions using the
    marketplace to profitably acquire customers online with a lot less risk and
    effort than other forms of online advertising."
    

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