SOURCE: Music World Entertainment

January 15, 2008 13:58 ET

Mathew Knowles and Music World Entertainment Announce the Appointment of Several New Executives to the Music World Entertainment Staff

HOUSTON, TX--(Marketwire - January 15, 2008) - Lynn Scott has been appointed to Vice President of Marketing, Jennifer Carlson - Vice President of Digital Strategy and Emerging Technologies, and Penny Lazo - National Director of Sales, it was announced today by Mathew Knowles, President and CEO of Music World Entertainment.

Lynn Scott, Vice President of Marketing: Ms. Scott joined the Music World Entertainment Records in mid 2007. Ms. Scott will oversee all marketing aspects for Music World Music as well as work on new business and brand building with strategic partners on the Music World Entertainment side. Ms. Scott is a 17-year music industry executive who has held various positions in marketing and management for Flavor Unit Entertainment, Motown Records, and Kedar Entertainment.

Jennifer Carlson, Vice President of Digital Strategy and Emerging Technologies for Music World Entertainment and Beyond Productions: Ms. Carlson will oversee all digital initiatives and web site creation for both MWE and Beyond Productions including the development and implementation of online strategies, internet alliances and development and production of all web sites. Ms. Carlson comes to MWE after most recently consulting for MSN Music, Bad Boy Entertainment, Kedar Entertainment Group and Ruff Ryders Entertainment. Prior to freelancing, Ms. Carlson served as Director of New Media at Universal Motown Record Group and Blue Flame Marketing and Advertising. Ms. Carlson is an industry veteran of nearly 20 years.

Penny Lazo, National Director of Sales: Penny Lazo joins Music World Music after most recently being at Big Machine Records where she served as National Director of Sales and Marketing. Ms. Lazo worked with artists Taylor Swift, Trisha Yearwood, Jack Ingram, Danielle Peck, and Sunny Sweeny. Prior to Big Machine, she spent five years at Universal Music Group Distribution where she held various sales and marketing positions. A native of Louisiana, Ms. Lazo received her degree at University of Texas at Dallas.

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