SOURCE: Music World Entertainment

October 17, 2007 16:30 ET

Mathew Knowles and Music World Entertainment Proud to Announce New Relationship With Samsung as Content Provider for B'Phone

NEW YORK, NY--(Marketwire - October 17, 2007) - Music World Entertainment has partnered with Samsung to announce the Beyoncé Special Edition B'Phone, a limited edition handset and update to the popular UpStage. The B'Phone showcases a dual-sided design to optimize music capabilities with the look of an MP3 player on one side and a phone on the other.

The B'Phone is crafted in sophisticated burgundy and gold colors to complement the style and glamour of the Grammy-winning artist. The B'Phone comes complete with a preloaded special Beyoncé-styled start-up screen. Consumers who purchase the B'Phone will receive exclusive access to load premium video and music onto their handsets including exclusive Beyoncé photo gallery and videos, as well as a childhood song from Beyoncé at age 10. The phone operates on the Sprint Mobile Broadband network and is exclusively available at Walmart, Sprint.com, and J&R (in the New York City area).

This is the latest deal brokered by Mathew Knowles, CEO of Music World Entertainment and Manager of Beyoncé and Destiny's Child. Other mega endorsement deals, secured under Mr. Knowles' management include; for Beyoncé - American Express, Giorgio Armani Diamonds, L'Oreal, DirecTv, Verizon, Samantha Thavasa and Pepsi; for Destiny's Child - McDonald's; for Kelly Rowland - Vaseline and Soft Sheen and for Solange, Dereon and Samantha Thavasa.

Music World Entertainment (MWE) is one of the world's leading entertainment and music conglomerates dedicated to bringing quality entertainment to the world. MWE worldwide business includes record labels, artist and producer management, staff producers, artist development, Master catalog series, investment and property holdings, including offices in Houston, Los Angeles, New York and London. MWE is the brainchild of President and CEO Mathew Knowles, the powerhouse management behind the success of Grammy Award-winners Beyoncé and global phenomenon Destiny's Child, the most successful "girl group" in the history of pop music.

Music World is one of the most successful labels in the world with over 100 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles, Michelle Williams, Sunshine Anderson, the "Dreamgirls Music from the Motion Picture Soundtrack," "Roll Bounce Soundtrack" and the Music World Master Series releases which includes Chaka Kahn and The O'Jays. www.musicworldentertainment.com, www.beyonce.com

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