SOURCE: Marketwire

October 10, 2007 07:00 ET

Matthews Media Directory Celebrates 50th Anniversary Milestone

Canada's First Media Directory Remains the Most Trusted Source of Contact Information for Communication Professionals

TORONTO--(Marketwire - October 10, 2007) - Marketwire, a full-service newswire and communications workflow solutions provider, celebrates the 50th anniversary of its Matthews Media Directory, the most comprehensive listing of print and broadcast media in Canada and the source most trusted by communication professionals.

The Directory, or "The Red Book" as it is often called because of its distinctive red cover, compiles detailed information and in-depth profiles for newspapers, TV and radio stations, and trade publications across Canada. Published by Marketwire twice a year, the book remains a trusted source of at-your-fingertips media contact information, allowing subscribers across North America to quickly research reporters and outlets.

"This is indeed a proud moment for Marketwire and the Matthews Media Directory," said Catharine Hancock, media database manager, Marketwire. "These books have grown in tandem with the media industry in Canada, and our top priority has always been to meet the ever-increasing demand from public relations practitioners and communication professionals for high-quality, accurate media data."

The origin and history of Matthews Media Directory made for an interesting feature article in 1988. "The Matthews list was born out of necessity," said journalist Adrian Waller. In 1956, a senior federal Department of Industry officer named Ted Bullock was assigned to promote Canadian businesses and industries involved in the following year's Brussels World Fair. A list of every media outlet in the country, he felt, might help him to do his job better. So he suggested his friend, Syd Matthews, compile that list.

Matthews' professional media experience and a catalogue-like memory helped create the country's first list of media outlets, and after copyrighting his idea, Matthews and his wife, Ev, published the first edition in 1957. At 13 pages, the list contained the mailing address and senior personnel for 23 daily newspapers and was mailed to 33 subscribers. Today, the directory boasts 1,330 pages covering 5,500 publications and reaches more than 1,000 subscribers.

Publishers Robbie and Neil Oakley purchased the publication from the Matthews in 1977, and in 1991, Marketwire (at that time Canadian Corporate News) acquired the directory from Southam Inc. It was at that point when the books first combined the existing directory data with the data available within the newswire's proprietary systems, creating an unbeatable source of media contacts. The print directories took on various forms as technology and the need for electronic access to media information grew; data went onto diskettes and CD-ROM in 1998 with Matthews Media Mastermind (M3), and in 2003 Marketwire's media management solution Listlogix was introduced, taking online media data to an entirely new level. Both Matthews Media Directory and Listlogix continue to supply up-to-the-minute, premier media data to subscribers worldwide.

Fast Facts

--  Over the years, the directory has affectionately been dubbed The
    Matthews List, The List of Lists, and the "Media Industry Bible."
    
--  The inaugural 1957 edition was 13 pages; the 1988 Matthews List was
    360 pages, and the 50th anniversary edition is a robust 1,330 pages.
    
--  Marketwire also publishes a companion to the Media Directory.
    Matthews CCE Directory ("The Green Book") contains detailed listings for
    community newspapers, consumer magazines and ethnic/aboriginal media across
    the country and is also published twice a year.
    

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR, and MarCom professionals seeking premier news distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation, and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities. With a reputation for technological leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Operating 12 offices worldwide, Marketwire distributes the majority of press releases issued by publicly traded companies in Canada. For more information, visit us at www.marketwire.com.

Contact Information

  • For additional information:
    Catharine Hancock
    Marketwire
    (416) 941-6394
    Email Contact

    Lisa Davis
    Marketwire
    (416) 941-6393
    Email Contact