SOURCE: Colgate-Palmolive

March 25, 2008 12:31 ET

Max Fresh® Toothpaste Seeks to Find Fresh New Singing Talent on MySpace TV

Grammy® Award Winner Bryan-Michael Cox to Compose and Produce Song for Winner

NEW YORK, NY--(Marketwire - March 25, 2008) - Artists hoping to become a household name no longer have to wait on long audition lines or move to Hollywood in search of an agent to get their shot at stardom. Unsigned talent can take their voices to the web by competing in a new online talent search hosted by Colgate-Palmolive, the makers of Colgate® Max Fresh® toothpaste, and MySpace TV.

From now through April 14, artists nationwide can showcase their vocal talent online in the 'Max Fresh® Video Music Competition' by uploading video auditions at www.myspace.com/colgatemaxfresh. Eligible contestants must submit a track from the contest's list of 15 contemporary songs in order to qualify. Entries will be open for public voting beginning April 15, and finalists will be selected based on the top five entries garnering the most votes. To declare this year's winner, finalists will be judged by a celebrity panel featuring Grammy® award-winning songwriter and producer, Bryan-Michael Cox, Tito el Bambino, popular Latin singer/songwriter, and Danyel Smith, Editor-In-Chief of Vibe magazine.

The winner of this year's Max Fresh® Video Music Competition will participate in a professional recording session and video production, featuring an original song written and produced by Bryan-Michael Cox, and the opportunity to perform their original song at the All-Access Lounge -- the pre-party to Z100 FM's Jingle Ball, one of New York City's most popular concert events.

Commenting on his role as a judge and the opportunity to work with undiscovered talent, Bryan-Michael Cox said: "Standing out in the industry is an incredibly difficult task. I decided to partner with Colgate® Max Fresh® because the contest gives us a way to find fresh new talent from across the country and the online entry makes it easy for the contestants to share an audition video with a wide audience. It's the first time I've ever written a song without knowing who will end up singing it. That creates an element of excitement for me in addition to finding a fresh voice."

Spencer Pingel, General Manager of Oral Care at Colgate-Palmolive, added: "The Colgate® Max Fresh® brand is proud to partner with MySpaceTV to hold this online talent search. The Max Fresh® Video Music Competition will create an interactive, online forum of musical talent, allow our aspiring contestants to share their audition video with a wide, receptive audience, and best of all, grant our winner an opportunity of a lifetime."

Eligible contestants must comply with all the contest rules stated on the competition website www.myspace.com/colgatemaxfresh

Max Fresh® Video Music Competition Schedule:

--  Video audition online submissions: Now - April 14
--  Voting by MySpace registered users: April 15 - April 27
--  Celebrity panel judge top 5 submissions: May 12 - May 25
--  Winner reveal: Late May
    

About Colgate® Max Fresh®

Colgate® Max Fresh® is the only whitening toothpaste packed with thousands of mini breath strips that instantly dissolve in an intense rush of icy refreshment, for a brighter smile and breath that will be fresh for hours. You can find Max Fresh® toothpaste in refreshing varieties such as Cool Mint, Clean Mint, Kiss Me Mint and Electric Mint.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com.

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