Maximizer Software Inc.

Maximizer Software Inc.

January 15, 2008 06:00 ET

Maximizer Software EVP of Technology William Anderson Named One of Most Influential Leaders in CRM for 2007

Inside CRM's Top 25 List Features People Who Changed the Face of the CRM Landscape

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 15, 2008) - Maximizer Software Inc. (TSX:MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that Executive Vice President of Technology William Anderson has been named as one of Inside CRM's Top 25 CRM Influencers for 2007. For more than 15 years, Anderson, one of the original chief architects of Maximizer CRM software, has championed CRM solutions for small and medium businesses (SMBs) that provide the most value to help grow their businesses.

As Inside CRM's first-year to publish the awards, the list comprises a mix of executives, technologists, analysts, and general experts that changed the landscape of CRM in 2007 and are expected to shape the future of CRM in 2008.

In the fall of 2007, Anderson was instrumental in leading the product development team to launch Maximizer CRM 10, an SMB-designed solution that furthers the evolution of the successful Maximizer CRM lineup and includes enterprise-level features such as increased business intelligence, mobile CRM access and on-demand sales and professional coaching.

According to Inside CRM, "Anderson has devoted much of his energy to developing products for and advocating on behalf of SMBs, and he backed that up by enabling BlackBerry® access in the latest iteration of the software (Maximizer CRM 10), giving the little guys the same mobile reach as their larger competitors."

Inside CRM is a leading resource and community for sales managers and professionals. The site provides the in-depth content that sales managers at small, medium and large companies need to choose the right CRM products and services for their business.

About Maximizer Software

Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through the desktop, web, or mobile device. Maximizer Software has sold more than one million licenses and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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