Maximizer Software Inc.

Maximizer Software Inc.

October 10, 2007 06:00 ET

Maximizer Software Inc. Appoints Special Committee to Assess Going Private Proposal and other Strategic Alternatives

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 10, 2007) - Maximizer Software Inc. (TSX:MAX) ("Maximizer") announced today that it has appointed a Special Committee (the "Special Committee") to review and assess the previously announced "going private transaction" proposed by a corporation that is indirectly owned and controlled by family members of Terence Hui, Maximizer's Chairman (the "Hui Proposal"). Under the Hui Proposal, the minority shareholders of Maximizer would be paid $0.135 cash per share. The Special Committee is comprised of three of Maximizer's independent directors, Richard Whitthall (Chair), Kevin Armitage and Tom Bennett.

Maximizer's Special Committee has been delegated broad authority both with respect to the Hui Proposal and with respect to such other strategic alternatives as may be available to the Company. The Special Committee may choose to support the Hui Proposal and recommend it to shareholders, to further negotiate it or to reject it in favour of another strategic alternative. To assist with carrying out its mandate, the Special Committee has retained Davis LLP as independent legal advisors and it intends to engage independent financial advisors. In accordance with regulatory requirements, the Special Committee will supervise the preparation of a formal valuation of Maximizer's shares by such financial advisors.

There are no assurances that the Special Committee will arrive at a favourable recommendation regarding the Hui Proposal or that any other strategic alternatives will be available. Mr. Hui has informed the Special Committee that the shares of Maximizer held directly and indirectly by him and members of his family are not for sale at this time.

About Maximizer Software Inc.

Maximizer Software Inc. is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalized and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organizations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software Inc. is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, or to request a free trial please visit:

Forward-Looking Statements

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Forward-looking statements in this news release include, but are not limited to, statements about: the intention of the Special Committee to engage a financial advisor, and Maximizer's potentially accepting or rejecting or further negotiation of the proposed "going private transaction" or accepting the terms of any other strategic alternative as may be available to Maximizer. There are no assurances that the currently proposed going private transaction will be completed, or that competing sale opportunities or other strategic alternatives will emerge or that any sale or change of control transaction will be consummated. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada.

All trademarks or registered trademarks stated herein are properties of their respective owners.

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