Maximizer Software Inc.

Maximizer Software Inc.

September 29, 2009 08:01 ET

Maximizer Software Inc.: MaxApp World Kicks-off on Newly Re-launched to Broaden CRM Business Capabilities

Third-Party Apps Portal Extends Value of Market-Leading Maximizer CRM with Vertical Industry and Utility App Add-ons

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 29, 2009) - Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today kicked-off its newly re-launched Web site with the debut of MaxApp World - a global third-party application portal featuring vertical industry solutions, integrated applications, and utility add-on solutions. Extending the value of Maximizer CRM, MaxApp World gives customers access to business applications including data management, quote and time management, financial services industry add-ons and more.

"We are proud to offer organizations the ability to further leverage their CRM investment through increased value and functionality provided by the applications in MaxApp World", said Vivek Thomas, president, Maximizer Software. "Our experienced solution provider partners designed these applications from the ground up to work with Maximizer CRM to address the efficiency and productivity needs of our SMB customer base while providing a quick ROI."

MaxApp World is one of many features incorporated into the redesigned, which also includes access to Simply Successful CRM Guides. The series of "how-to" guides provides practical advice for maximizing CRM benefits and features a variety of focused topics, such as CRM for financial services, customer segmentation for targeted marketing, and choosing between on-premise and hosted CRM. Other new features of include easier access to Maximizer Mobile CRM smartphone-specific information, demonstrations, and webcasts for BlackBerry®, Windows® Mobile, iPhone, Nokia (Symbian OS), and Google Android.

For more information on MaxApp World, please visit or call 1-800-804-6299.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) and mobile CRM solutions, providing the best value for small and medium-sized businesses and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online or the desktop. Maximizer's solutions enable organizations to accelerate business growth by centralizing information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Societe Generale and TD Securities. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit:

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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