SOURCE: Zvents

January 07, 2008 06:30 ET

The McClatchy Company Partners With Zvents to Provide Online Local Event and Entertainment Search to McClatchy Interactive Newspapers Across the U.S.

McClatchy Interactive Chooses Zvents, the Local Search Engine for Things to Do, to Power Its Entertainment Platform

SAN MATEO, CA--(Marketwire - January 7, 2008) - McClatchy Interactive, the digital media division of the nation's 3rd largest newspaper company, has entered into an agreement with Zvents, the local search engine for things to do (, to power the online entertainment and event platform for McClatchy's newspaper website properties. The two companies have established a relationship that will allow McClatchy's websites to enable site users to discover, contribute, share, and promote events and sources of entertainment through Zvents' local search technology products.

Zvents will actively aggregate merchant and event information within cities served by McClatchy's newspaper websites, enabling users to conduct 'what, when, where' searches for events, restaurants, movies, performers, and other local activities using natural language search queries. Through Zvents, users will be able to review details of an event or venue, including date and time, ticket prices, descriptions, venue information, ratings, and mapped locations, as well as contribute their own content through reviews, comments, photos, and related links. Marketers seeking to prioritize local targeting with national coverage will also be able to list their businesses and events on McClatchy's websites using Zvents.

"We are proud that McClatchy Interactive has selected Zvents; a testament to the quality of our content, the comprehensiveness of our search capability, and our ability to provide a rich user experience," said Ethan Stock, Zvents CEO and co-founder. "This is yet another step towards empowering the newspaper industry with cutting edge local search capabilities and innovative advertising opportunities. We look forward to building a successful business relationship and helping McClatchy's readers discover things to do."


The McClatchy Company is the third largest newspaper company in the United States, with 31 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets, which complement its newspapers and extend its audience reach in each market. Together with its newspapers and direct marketing products, these operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The (Raleigh) News & Observer.

McClatchy also has a portfolio of premium digital assets. Its leading local websites offer users information, comprehensive news, advertising, e-commerce and other services. The company owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development.


Zvents is the leading local search company featuring things to do. With the Zvents Media Platform (, Zvents' local content index and search engine powers media partners and publishers with dynamic local event content and a reverse publishing platform, which streamlines publishing resources. Zvents provides a complete and compelling user experience, enabling users to find, contribute, share and promote events, venues, and performers. The company aggregates rich event information from the open web, user-contributed content, and links high-quality editorial content from partners with its local event index. Visit for more information.

Contact Information

    Amy Bonetti
    Cynthia Traina
    Big Mouth Communications