SOURCE: nFusion Group, LLC

June 05, 2007 09:40 ET

McCoy's Building Supply Selects nFusion as Agency of Record

AUSTIN, TX--(Marketwire - June 5, 2007) - McCoy's, one of the largest family-owned retail building supply companies in the US, has selected integrated marketing agency nFusion Group, LLC as its interactive Agency of Record. nFusion will develop and execute interactive marketing strategies designed to engage customers and position McCoy's as the first place to go when seeking information and products for home upgrades. The ongoing campaign includes a new website, online marketing, positioning and media strategies.

"nFusion understands how to support our business goals by combining its expertise in technology and innovative creative marketing to help us obtain measurable results -- both in building our brand and increasing our sales," said Dan Stauffer, vice president of marketing for McCoy's.

nFusion won the McCoy's account in a four-stage process that demonstrated how nFusion and McCoy's would work towards the retailer's business goals via a marketing campaign. The agency has recently won new clients in areas ranging from beverages and casual dining to healthcare and business services.

"We have a lot of admiration for the great organization that McCoy's has built," said nFusion CEO John Ellett. "They have demonstrated an eagerness to evolve their marketing efforts into new media and outlets, providing our team with the flexibility to create an innovative, powerful campaign."

About nFusion

nFusion is an integrated marketing agency that partners with clients to craft insightful and effective media-holistic campaigns. It blends strategy, technology and creative to create demand and build brands. Headquartered in Austin, Texas, nFusion is one of the fastest growing agencies in the country and can be found online at www.nfusion.com.

About McCoy's

Founded in 1927, McCoy's is a retail building supply company providing a complete array of building materials and services to its customer base of those who are "born to build." The San Marcos, Texas-based McCoy's employs over 2,000 people and operates 84 stores in five states, including Arkansas, Mississippi, New Mexico, Oklahoma and Texas. The company can be found online at www.mccoys.com.

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