SOURCE: MedSpas of America, Inc.

September 20, 2006 15:25 ET

MedSpas of America Updates Shareholders on Birmingham Market

ATLANTA, GA -- (MARKET WIRE) -- September 20, 2006 -- Medspas of America, Inc. (PINKSHEETS: MDSP) is pleased to update its shareholders on the market statistics for its first medical spa acquisition in Birmingham, Alabama. The Birmingham-Hoover Metropolitan Area is a major population center located in the foothills of the Appalachian Mountains. The region encompasses seven dynamic counties with a population of over 1 million, based on the most recent census statistics.

Once known as the South's largest manufacturing center, the Birmingham-Hoover Metropolitan Area is among the most economically diversified in the nation. The service sector, namely healthcare, banking and professional services have replaced steel production as the leading economic drivers in the region. Automotive manufacturing has recently emerged as an area of growth for the region with major production facilities and suppliers located in the area.

U.S. News & World Report recently ranked Birmingham as one of the top 25 cities in the U.S. for its housing affordability and cost of living. Last year, the City of Birmingham was designated as one of "America's Most Livable Cities." (http://www.mostlivable.org/cities/birmingham/home.html)

Paul R. Smith, CEO of MedSpas of America, said: "We believe that the market demographic is perfectly suited for the Virtuoso medical spa concept. The spa that we have under contract to acquire is located in Greystone, one of Birmingham's most affluent communities." Greystone is in Shelby County. It is the fastest growing county in the State of Alabama with a current population of 165,000. The Greystone market has a 4-year historic growth rate of 15%. Growth over the next five years is expected to maintain this pace.

About Virtuoso Medical Spas

Virtuoso has assembled a team of medical professionals with years of experience in plastic surgery, age management and the operation of successful medical practices. Virtuoso's medical spa model involves offering the highest quality non-invasive anti-aging medical procedures and treatments in a relaxing and soothing environment, all performed by highly-skilled physicians and aestheticians.

This press release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are not guarantees of future performance. Such statements are subject to risks and uncertainties and other factors as may be discussed from time to time in the Company's public filings with the U.S. Securities and Exchange Commission ("Commission"), press releases and verbal statements that may be made by our officers, directors or employees acting on our behalf which could cause actual results to differ materially from those discussed in the forward looking statements and from historical results of operations. In addition to statements, which explicitly describe such risks and uncertainties, statements with the terms "believes," "belief," "expects," "plans," "anticipates" and similar statements should be considered uncertain and forward-looking. Factors that might cause such a difference include, without limitation: the uncertainty of the Company's ability to meet capital needs and as further set forth in our public filings filed with the Commission and our press releases.

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