May 23, 2006 09:30 ET

Media Advisory; American Marketing Association: WIRELESS WAYS-The Mobile Media Revolution

TORONTO, ONTARIO--(CCNMatthews - May 23, 2006) - Wireless devices are no longer just about talking and emailing ... they are being used to take photos, play games, listen to music, and now even to watch TV. The market for wireless data in Canada is exploding and forecast to quadruple to $2.4 billion between 2005 and 2009. Players from device manufacturers to telecom carriers to content and media providers are all jockeying for a leading position. Who will win and lose? What do customers really want? How will this revolution affect businesses and careers? On May 24, the AMA Toronto presents a panel of insiders from along the value chain who will share their insights on the wireless revolution.

Featured Panelists Include:

Angus Frame Editor
Taylor Emerson VP & GM Interactive Services Pelmorex Media,
The Weather Network
Tony Olvet VP Communications Practice IDC Canada
Jason Offet Client Director Nokia Canada

Moderator: Nancy Helstab, Managing Director, BrandEdge

Media are invited to attend the event free of charge with a maximum of
two individuals per publication. For more information on this event, or
to arrange interviews with panelists, please contact Nancy Helstab at


Date: Wednesday, May 24, 2006

Time: 7:30-10:00 am (breakfast served; session starts at
8:00 am sharp)

Location: Verity Club
111-D Queen Street East (near Church), Toronto
Toronto Room

Price (incl. GST): Non-members: $75.00.
Members: $45.00.
Students: $26.75. Student members: $16.05.

Registration: Tel: 647-393-9649
Fax: 416-962-9149
Requests must be received by Tuesday, May 23, 2006.
Bookings are firm unless cancelled five business
days before the event.


AMA Toronto is a leading professional association that promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities through its Toronto chapter. Its activities centre on monthly roundtable seminars that support an entrepreneurial spirit and encourage passionate debate on emerging trends, evolving practices, and new theories.

The AMA (Toronto) has been an affiliate of the American Marketing Association since 1946. The AMA is a leading international non-profit association of marketing professionals, and has over 38,000 members worldwide.

Contact Information

  • BrandEdge
    Nancy Helstab
    (416) 789-2488