The Federation des Cooperatives du Nouveau-Quebec (FCNQ)




February 24, 2010 14:49 ET

Media Advisory: An Imposing Ice Bear Overhangs Place Ville Marie to Raise Awareness of the Impacts of Climate Change

"Polar Bears on Thin Ice" campaign: The bear ends its first Canadian voyage in Montreal

MONTREAL, QUEBEC--(Marketwire - Feb. 24, 2010) - The Federation des Cooperatives du Nouveau-Quebec (FCNQ), Equiterre, World Wildlife Fund Canada (WWF-Canada), and the Hotel de Glace invite the media to the unveiling of an imposing ice bear. This ephemeral sculpture with a bronze skeleton is the third in the world; the first two were exposed in London, and then in Copenhagen during the United Nations Climate Summit in December 2009. The ice bear exhibition is part of the "Polar Bears on Thin Ice" campaign. This project, launched in Quebec City in January 28, will have the bear travel to raise public awareness, particularly among young people, of the urgency to fight climate change. After a month in Quebec City and Ottawa, this imposing quadruped ends its adventure in Montreal. It will stay on Place Ville Marie's panoramic viewpoint until its total melting.

On site:

Steven Guilbeault, Equiterre's Co-founder and Deputy Director

Rita Novalinga, Chief Executive Officer of the FCNQ

Thursday, February 25, 2010 - 10:00 AM
1 Place Ville Marie – Hall Nord
University Street Entrance

At 10:30, Place Ville Marie's panoramic viewpoint:

Interviews and photo op of spokespersons before the Polar Bear are scheduled.

To watch a video on Polar Bears on Thin ice campaign:

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