Cineplex Entertainment
TSX : CGX.UN

Cineplex Entertainment

December 02, 2009 06:00 ET

Media Advisory: Be the First to See James Cameron's Avatar at Cineplex Entertainment Theatres

Advance tickets available Friday, December 4th at www.cineplex.com

TORONTO, ONTARIO--(Marketwire - Dec. 1, 2009) - Cineplex Entertainment (TSX:CGX.UN)



WHAT: Cineplex Entertainment will begin selling advance tickets for the
3D presentation of the highly anticipated movie Avatar on Friday,
December 4th, which opens in wide release in traditional and 3D
formats on Friday, December 18, 2009. Two full scenes from Avatar,
including a worldwide exclusive plus a behind-thescenes feature
with James Cameron are available for visitors to watch at
www.cineplex.com. Advance tickets can be purchased online with no
service fees via www.cineplex.com as well as at participating
Cineplex Entertainment theatre box offices.

Cineplex Entertainment is the largest exhibitor of digital, 3D and
IMAX projection technologies in Canada. The digital 3D presentation
of Avatar will be available in more than 75 RealD 3D equipped
auditoriums, the IMAX 3D presentation in another nine auditoriums
in addition to 30 other Cineplex Entertainment locations across
Canada showing Avatar in the traditional (2D) format.

About Avatar
Avatar, a live action film with a new generation of special
effects, takes us to a spectacular new world beyond our
imagination, where a reluctant hero embarks on a journey of
redemption and discovery, ultimately leading a heroic battle to
save a civilization. The film was first conceived by Cameron 14
years ago, when the means to realize his vision did not yet exist.
Now, after four years of actual production work, Avatar delivers a
fully immersive cinematic experience of a new kind, where the
revolutionary technology invented to make the film, disappears
into the emotion of the characters and the sweep of the story.

Avatar: An IMAX 3D Experience will be digitally re-mastered into
the unparalleled image and sound quality of The IMAX Experience®
through proprietary IMAX DMR® (Digital Re-mastering) technology.

WHERE: Participating Cineplex Entertainment theatres across the country
and on www.cineplex.com

WHEN: Friday, December 4, 2009


For more information, showtimes and locations, visit www.cineplex.com.

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