Cineplex Entertainment
TSX : CGX.UN

Cineplex Entertainment
Alliance Films

June 24, 2009 13:58 ET

Media Advisory: Cineplex Entertainment Secures Exclusive Trailer for cineplex.com

Be the first to see INGLOURIOUS BASTERDS full length trailer

TORONTO, ONTARIO--(Marketwire - June 24, 2009) - Cineplex Entertainment (TSX:CGX.UN) -



WHO/WHAT: Cineplex Entertainment and Alliance Films invite you to
experience the full length trailer of the highly anticipated
film, INGLOURIOUS BASTERDS, which can be viewed exclusively at
cineplex.com beginning today.

Cineplex.com is the exclusive Canadian source to view the
trailer before it debuts in-theatre on Wednesday, July 1, 2009.
Traditionally, full length trailers premiere only in theatre so
we are delighted to offer this sneak peak exclusively to
cineplex.com visitors. The INGLOURIOUS BASTERDS trailer
premiere is just one of many exclusive videos and content on
cineplex.com, which is becoming the destination of choice for
moviegoers - the site is currently ranked #2 in the movies
category in Canada in terms of 'unique visitors' and continues
to grow rapidly.

Cineplex.com is already Canada's #1 movie exhibition site,
becoming the source for movie and entertainment news. Launched
in 2008, mycineplex, a social networking site with 90,000
members to date, was created for entertainment and movie lovers
where they can review, discuss and share stories about their
favorite movies, movie stars, theatres and more.

Cineplex.com has also seen a significant increase in the number
of trailers and videos viewed by visitors to the site with 2009
versus 2008 year over year increases of 82% and 52% for April
and May respectively.

INGLOURIOUS BASTERDS is the latest film from cult director
Quentin Tarantino and features an all-star cast including Brad
Pitt (The Curious Case of Benjamin Button), Christoph Waltz
(Das Geheimnis im Wald), winner of the 2009 Cannes Film Festival
best actor award, Diane Kruger (National Treasure: Book of
Secrets), Eli Roth (Death Proof) and Melanie Laurent (Voyage
d'affaires). Alliance Films is scheduled to release INGLOURIOUS
BASTERDS across Canada on August 21, 2009.

In the first year of the German occupation of France, Shosanna
Dreyfus (Melanie Laurent) witnesses the execution of her
family at the hand of Nazi Colonel Hans Landa (Christoph Waltz).
Shosanna narrowly escapes and flees to Paris where she forges a
new identity as the owner and operator of a cinema.

Elsewhere in Europe, lieutenant Aldo Raine (Brad Pitt) organizes
a group of Jewish American soldiers to perform swift, shocking
acts of retribution. Later known to their enemy as "the
basterds," Raine's squad joins German actress and undercover
agent Bridget von Hammersmark (Diane Kruger) on a mission to
take down the leaders of the Third Reich. Fates converge under
a cinema marquis, where Shosanna is poised to carry out a
revenge plan of her own...

Employing pulp and propaganda in equal measure, Quentin
Tarantino's INGLOURIOUS BASTERDS weaves together infamous,
oppressed, real and larger-than-life stories of WWII.

About Alliance Films

Alliance Films is a leading distributor of motion pictures in
Canada, with motion picture distribution operations in the
United Kingdom and Spain. The Company distributes filmed
entertainment to theatres, on DVD, online and to television
broadcasters. Alliance Films holds the Canadian distribution
rights to the productions of leading independent studios,
including, Focus Features, The Weinstein Company, Overture
Films, A Bigger Boat, Grosvenor Park, CBS Films and Relativity
Media. www.alliancefilms.com.

About Cineplex Entertainment

As the largest motion picture exhibitor in Canada, Cineplex
Entertainment LP owns, leases or has a joint-venture interest
in 129 theatres with 1,328 screens serving more than 63.5
million guests annually. Headquartered in Toronto, Canada,
Cineplex Entertainment operates theatres from British Columbia
to Quebec and is the largest exhibitor of digital, 3D and IMAX
projection technologies in the country. Proudly Canadian and
with a workforce of more than 10,000 employees, the company
operates the following top tier brands: Cineplex Odeon, Galaxy,
Famous Players, Colossus, Coliseum, SilverCity, Cinema City and
Scotiabank Theatres. The units of Cineplex Galaxy Income Fund,
which owns approximately 99.5% of Cineplex Entertainment LP, are
traded on the Toronto Stock Exchange (symbol CGX.UN). For more
information, visit www.cineplex.com.

WHEN: Exclusive one week window begins today, Wednesday, June 24, 2009

WHERE: www.cineplex.com

Contact Information