La Roche-Posay

La Roche-Posay

April 26, 2010 12:37 ET

Media Advisory: La Roche-Posay is Launching an Interactive Tool to Track Suspect Moles

One in seven Canadians will be diagnosed with skin cancer

MONTREAL, QUEBEC--(Marketwire - April 26, 2010) - The incidence of skin cancer continues to increase in Canada. Fortunately, 90% of skin cancers detected early enough can be cured. Early detection is therefore essential.

La Roche-Posay, the brand most recommended by dermatologists in Canada, invites you to the launch of a website that allows Canadians to check and track their moles with the help of an interactive tool.

The website and interactive tool will be presented throughout Canada during a webcast featuring dermatologist Dr Joël Claveau and a young woman who has been diagnosed with skin cancer. Journalists will be able to ask questions live via the Internet.

WHAT Press conference by webcast
WHEN Monday, May 3rd, 2:30 pm Eastern Time
WHO Julie Dagenais, Communications leader, La Roche-Posay
  Dr Joël Claveau, Dermatologist
  Kathy Buchanen
The link to access the webcast will be sent out later this week.

Contact Information

  • Allard Hervieu Communication
    Nadia Said
    514-499-3030, ext. 773