SOURCE: Eyeglass World

January 09, 2008 12:00 ET

Media Advisory: Las Vegas Mayor Oscar Goodman to Help Raise Awareness of Undiagnosed Vision Problems in Children

An Estimated 40,000 Children in Las Vegas Suffer From Undiagnosed Vision Problems, Causing Poor Performance in School and Behavior Issues

10 Million Children in U.S. Suffer From Vision Problems; 30 Percent Will Not Receive Proper Care

70 Percent of Juvenile Offenders Have Undiagnosed Vision Problems; Eye Exams Can Address Underlying Factors Contributing to Juvenile Delinquency

LAS VEGAS, NV--(Marketwire - January 9, 2008) -

THE STORY  Undiagnosed vision problems in children is a growing issue that
           contributes to a child's performance in school and overall
           behavior. Many children are struggling with issues at school and
           at home that are stemming from unidentified and undiagnosed
           vision problems.

WHAT       The Boys & Girls Club of Las Vegas and Eyeglass World team up to
           identify underprivileged Las Vegas children who are in need of
           eyeglasses, and provide them with proper eyewear free-of-charge.

WHEN       Tuesday, January 15, 2008; Mayor Goodman will speak at
           10:00 a.m. sharp and be available to media until 10:20 a.m.
           The event will run from 9-11 a.m. (Event will be attended by
           children in need, as identified by the Boys & Girls Club, and
           is not open to the public.)

WHERE      The Boys & Girls Club of Las Vegas, 2850 S. Lindell Road, Las

WHO        Las Vegas Mayor Oscar Goodman, Las Vegas youth and their
           parents, noted Las Vegas optometrist Dr. Gail Galantuomini,
           Boys & Girls Club of Las Vegas executive director Jim Richards.

THE FACTS  Approximately 80 percent of all learning during a child's first
           12 years is obtained through the eyes; 86 percent of children
           do not receive an eye exam during that time. (Journal of
           Behavioral Optometry)

           More than 70 percent of juvenile offenders have undiagnosed
           vision problems. Eye exams can address some of the underlying
           factors contributing to juvenile delinquency, and can lead to
           proper vision correction in children who might otherwise
           struggle with learning and behavioral issues. (Study: Vision's
           Relationship to Delinquency, Illiteracy and Learning Problems)

           Children who do not receive proper vision care generally perform
           significantly below their capability in school and during
           extracurricular activities. Many children who are doing poorly
           in school have undiagnosed vision problems and, after receiving
           the proper care, significantly improve their grades and
           behavior. (American Optometric Association)

           Nearly 30 percent of the children identified during vision
           screenings as needing professional eye and vision care or
           treatment do not comply with the recommendations and receive
           that care. (Study: Baltimore Vision Screening Project)

           10 million children in the U.S. suffer from vision problems, and
           vision disorders are the leading cause of handicapping
           conditions in children. (National Parent Teacher Association)

BOYS &     Boys & Girls Clubs of Las Vegas serves more than 21,000 youth
GIRLS CLUB ages 5 -18 in nine facilities throughout Clark County. Known as
           "The Positive Place for Kids," the Clubs' full-time professional
           staff emphasizes character and leadership development,
           education and career development, health and life skills, the
           arts, sports, fitness and recreation.

Contact Information

    Steve Honig
    The Honig Company, Inc.
    Email Contact