Veterans Affairs Canada

Veterans Affairs Canada

October 26, 2009 10:56 ET

Media Advisory: Media Invited to Participate in Overseas Events Marking the 65th Anniversary of the Italian Campaign

OTTAWA, ONTARIO--(Marketwire - Oct. 26, 2009) - The Honourable Greg Thompson, Minister of Veterans Affairs, will lead a delegation of Veterans, youth and parliamentarians to Italy from November 27 to December 5, 2009, for a series of events to commemorate the 65th anniversary of the Italian Campaign.

Media interested in accompanying the delegation must contact Veterans Affairs Canada at the number below by November 2, 2009. Spaces are limited. Transportation and accommodation expenses will be covered by Veterans Affairs Canada. For those outlets with pay policies, these expenses are estimated to be approximately $3,500 per person.

The invitation to be an official media delegate is open to mainstream media who satisfy the following:

Essential Criteria - Successful media must:

- have a circulation of or reach at least 100,000, and

- commit to filing regular articles and stories back to Canada.

Additional Criteria - Successful media must:

- have reports widely published in both English and French, OR

- be a major regional newspaper outlet with larger network membership or affiliation, OR

- be a Canadian radio outlet with Broadcast News feed, OR

- be a major television network.

Asset Criteria - Preference will be given to media who:

- have reported on Veteran or commemorative issues in the past,

- are capable of publishing in multiple formats (i.e. print, broadcast, Web, etc.), and

- target youth as an audience.

Over nine days, the delegation will walk the streets of Ortona and Rimini, and visit other sites of major battles in which nearly 93,000 Canadians fought and, of those, nearly 6,000 laid down their lives. The Italian Campaign was one of the longest and fiercest struggles of the Second World War. Canadian Veterans are returning to Italy with Veterans Affairs Canada to remember their fallen comrades.

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