Veterans Affairs Canada

Veterans Affairs Canada

October 24, 2008 13:25 ET

Media Advisory: Media Invited to Participate in Overseas Events Marking the 90th Anniversary of the End of the First World War

OTTAWA, ONTARIO--(Marketwire - Oct. 24, 2008) - From November 8 to 15, Veterans Affairs Canada will lead a delegation of Veterans, youth and parliamentarians to France and Belgium for a series of events, including an international ceremony on Remembrance Day.

Media interested in accompanying the delegation must contact Veterans Affairs Canada at the number below, by October 30, 2008. Spaces are limited. Transportation and accommodation expenses will be covered by Veterans Affairs Canada. For those outlets with pay policies, these expenses are estimated to be approximately $3,500 per person.

Criteria for Selection
The invitation to be an official media delegate is open to mainstream newspaper, radio and television media, who satisfy the following criteria:

Essential Criteria - successful media must satisfy the following:

- A circulation/reach of at least 100,000.

- Commitment to file regular articles/stories back to Canada.

Additional Criteria - successful media must fall under at least one of the following categories:

- Reports widely published in both English and French.

- Major regional newspaper outlet with larger network membership or affiliation.

- Canadian radio outlet with Broadcast News feed.

- Major television network.

Asset Criteria - preference will be given to media who:

- Have reported on Veteran/commemorative issues in the past.

- Are capable of publishing in multiple formats (i.e. print, broadcast, Web, etc.).

- Target youth as an audience.

Thirteen youth, one from each province and territory, will travel alongside Second World War Veterans and Canadian Forces Veterans. They will walk across the beaches of Normandy, through the tunnels at Vimy, and the path along which Canadians fought during the "Last Hundred Days" of the First World War.

Ninety years ago, as the Allies made their plans for winning the war, Canada was at the forefront of many of the final engagements. By the end of the First World War, Canada-at the time a country of less than eight million citizens-would see more than 650,000 men and women serve. For more information on the First World War visit

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