Micronutrient Initiative

Micronutrient Initiative

November 20, 2008 11:00 ET

Media Advisory: Micronutrient Initiative Event to Commemorate Manufacture of the Five Billionth Vitamin A Capsule on Nov. 25 in Olds, Alberta

CALGARY, ALBERTA--(Marketwire - Nov. 20, 2008) - The Micronutrient Initiative will mark an important milestone, the five billionth capsule of vitamin A manufactured for the Micronutrient Initiative in Canada at Banner Pharmacaps (Canada) Limited in Olds, Alberta.

The Micronutrient Initiative's vitamin A program has saved the lives of more than two million children over the past 10 years. A global organization based in Ottawa, the Micronutrient Initiative is responsible for the procurement of millions of vitamin A supplements each year, which are distributed to children in 70 countries to help boost their immune systems.

Date: Tuesday, November 25

Location: Banner Pharmacaps (Canada) Limited
5807 47 Ave.
Olds, Alberta

Time: 10:30 a.m.

Website: www.micronutrient.org

IMPORTANT NOTE TO PHOTO EDITORS: Media can tour Banner Pharmacaps to see thousands of red and blue capsules being made from the start of the process to the end when capsules are bottled. Plant tours offer unique opportunities to capture visuals of manufacturing process.

Process includes:

- Vitamin A oil being inserted into coloured gel capsules

- Capsules set out for drying

- Capsules being sorted in large open drums

- Final bottling and labelling process


- Images and footage of vitamin A being distributed in the field are available.

- Interviews are available in French and English.

Contact Information