Micronutrient Initiative

Micronutrient Initiative

November 24, 2008 15:18 ET

Media Advisory: Micronutrient Initiative Event to Commemorate Manufacture of the Five Billionth Vitamin A Capsule on Nov. 25 in Alberta

CALGARY, ALBERTA--(Marketwire - Nov. 24, 2008) -

Note to editors: Micronutrient Initiative spokespersons are available for interviews in Calgary and Olds on Tuesday, Nov. 25.

The Micronutrient Initiative is holding an event to commemorate its five billionth capsule of vitamin A manufactured in Canada - a significant milestone in our country's contribution to child survival in developing countries. The Micronutrient Initiative, a global non-profit organization based in Ottawa, has distributed the vitamin A over the last 10 years, helping to save the lives of at least two million children in 70 developing countries. The event is being held in Olds, Alberta at one of two manufacturers that supply vitamin A to the Micronutrient Initiative.

Date: Tuesday, November 25

Location: Banner Pharmacaps (Canada) Limited
5807 47 Ave.
Olds, Alberta

Time: 10:30 a.m.

Website: www.micronutrient.org

IMPORTANT NOTE TO PHOTO EDITORS: Media can tour Banner Pharmacaps to see thousands of red and blue capsules being made from the start of the process to the end when capsules are bottled. Plant tours offer unique opportunities to capture visuals of manufacturing process.

Process includes:

-Vitamin A oil being inserted into coloured gel capsules

-Capsules set out for drying

-Capsules being sorted in large open drums

-Final bottling and labelling process


- Images and footage of vitamin A being distributed in the field are available.

- Interviews are available in French and English.

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