SOURCE: Eyeglass World

January 16, 2008 11:00 ET

Media Advisory: Milwaukee Mayor Tom Barrett to Help Raise Awareness of Undiagnosed Vision Problems in Children

Thousands of Milwaukee Children Suffer From Undiagnosed Vision Problems, Causing Poor Performance in School and Behavior Issues

10 Million Children in U.S. Suffer From Vision Problems; 30 Percent Will Not Receive Proper Care

70 Percent of Juvenile Offenders Have Undiagnosed Vision Problems; Eye Exams Can Address Underlying Factors Contributing to Juvenile Delinquency

MILWAUKEE, WI--(Marketwire - January 16, 2008) -

THE STORY   Undiagnosed vision problems in children is a growing issue that
            contributes to a child's performance in school and overall
            behavior. Many children are struggling with issues at school
            and at home that are stemming from unidentified and undiagnosed
            vision problems.

WHAT        The Social Development Commission of Milwaukee and Eyeglass
            World team up to identify underprivileged Milwaukee children
            who are in need of eyeglasses, and provide them with proper
            eyewear free-of-charge.

WHEN        Monday, January 21, 2008; Mayor Barrett will speak at 10:00
            a.m. sharp and be available to media until 10:15 a.m. The event
            will run from 9-11 a.m. (Event will be attended by children in
            need, as identified by the Social Development Commission, and
            is not open to the public.)

WHERE       The Family Support Center, 3025 West Mitchell Street,

WHO         Milwaukee Mayor Tom Barrett, Milwaukee youth and their parents,
            noted Milwaukee optometrist Dr. Jim Kramer, Social Development
            Commission of Milwaukee director Sandra White.

THE FACTS   Approximately 80 percent of all learning during a child's first
            12 years is obtained through the eyes; 86 percent of children
            do not receive an eye exam during that time. (Journal of
            Behavioral Optometry)

            More than 70 percent of juvenile offenders have undiagnosed
            vision problems. Eye exams can address some of the underlying
            factors contributing to juvenile delinquency, and can lead to
            proper vision correction in children who might otherwise
            struggle with learning and behavioral issues. (Study: Vision's
            Relationship to Delinquency, Illiteracy and Learning Problems)

            Children who do not receive proper vision care generally
            perform significantly below their capability in school and
            during extracurricular activities. Many children who are doing
            poorly in school have undiagnosed vision problems and, after
            receiving the proper care, significantly improve their grades
            and behavior. (American Optometric Association)

            Nearly 30 percent of the children identified during vision
            screenings as needing professional eye and vision care or
            treatment do not comply with the recommendations and receive
            that care. (Study: Baltimore Vision Screening Project)

            10 million children in the U.S. suffer from vision problems,
            and vision disorders are the leading cause of handicapping
            conditions in children. (National Parent Teacher Association)

SDC         For forty-one years the Social Development Commission has
            served as a planner, coordinator, and implementer of human
            service programs for low-income individuals and families in
            Milwaukee County. The target population includes children in
            single-parent households, low-income older adults, at-risk
            youth involved in delinquency and gang-related activities,
            low-income homeowners and homeless families.

Contact Information

    Steve Honig
    The Honig Company, Inc.
    Email Contact