The Ontario Craft Brewers

The Ontario Craft Brewers

May 11, 2006 13:24 ET

Media Advisory: Ontario Craft Brewers to Announce Growth in Sales, Job Creation and Investment in Year One of Cooperative Marketing Initiative

TORONTO, ONTARIO--(CCNMatthews - May 11, 2006) -

Attention: News and assignment editors, business editors, food and travel editors, beer writers

Briefing Followed By Ontario Craft Beer Tasting and Ontario Craft Beer Route Culinary Experience



WHO: The Ontario Craft Brewers, LCBO and the Government of Ontario

Official participants include:
- Hon. Joseph Cordiano, Minister of Economic Trade and
Development
- Hon. David Caplan, Minister of Public Infrastructure Renewal
- Philip J. Olsson, Acting Chair and CEO, LCBO
- Gary McMullen, Acting Chair, Ontario Craft Brewers, and
President, Lakes of Muskoka Brewing Company
- John Hay, President, Ontario Craft Brewers
- 30 members and brew masters of the Ontario Craft Brewers

WHAT: A one year update on the success and growth of the Ontario
Craft Brewers, including details on sales, employment and
investment, following the 2005 launch of cooperative industry
marketing efforts and the Government of Ontario's announcement
of $5 million in funding over five years.

An Ontario craft beer tasting and cuisine prepared by five
Ontario chefs, one representing each of five regions on the
Ontario Craft Beer Route, will follow the media briefing and
photo op.

WHEN: Monday, May 15, 2006 from 11 a.m. to 12:30 p.m.
11:00 a.m. - Media Briefing and Photo Op
11:30 a.m. - Ontario Craft Beer and Culinary Sampling

WHERE: LCBO Summerhill Store, 10 Scrivener Square, Toronto
(South of Summerhill Avenue on the east side of Yonge Street.
Parking is available on the north and south sides of the store)

DETAILS: The Ontario Craft Brewers are 30 small brewers dedicated to
brewing great tasting beer in Ontario. The 30 Ontario Craft
Brewers brew their beers locally in communities throughout
Ontario - from Carleton Place to Windsor and Niagara Falls to
Bracebridge. For more information, visit
www.ontariocraftbrewers.ca.


Contact Information