Safe Communities Canada

Safe Communities Canada

October 06, 2009 12:00 ET

Media Advisory: Personal Injury Reduction Campaign Launch and National Strategy to Train Canadians in First Aid and CPR

TORONTO, ONTARIO--(Marketwire - Oct. 6, 2009) - A new national campaign to heighten the awareness of the serious issue of personal injury in Canada and a strategy to significantly increase the number of Canadians, particularly young people, to become certified in first aid and CPR training will be officially launched October 7, 2009 as part of Safe Communities Day at an event hosted by Safe Communities Halifax Regional Municipality.

Under the banner Be Visible, this national collaborative strategy is being announced by the four leading Canadian injury prevention organizations: Safe Communities Canada, Safe Kids Canada, SmartRisk Foundation and ThinkFirst Foundation of Canada in partnership with Canadian Red Cross.

Certification of Canadians in first aid and CPR training will reduce their risk of personal injury while contributing to their community to reduce the long-term effect of an injury. For Canada's young people, proper training offers an opportunity to show the rest of our citizens the way to a better and even more caring country while obtaining an added skill-set to increase their qualifications in obtaining employment, enhance self-esteem and potentially save lives.

Dignitaries attending the designation ceremony include Halifax Regional Municipality Councillor Dawn Sloane, Safe Communities Canada President Paul Kells, Safe Kids Canada Executive Director Pamela Fuselli, SmartRisk Foundation President & CEO Bob Baker, ThinkFirst Nova Canada National Program Manager and Canadian Red Cross Secretary General and CEO Conrad Sauve.

Special Presentations will be made to students from Sir John A. Macdonald School who are part of Canada's first Be Visible - Be Certified High School Fist Aid Response Team.



WHERE: Grand Parade, City Hall, Halifax, Nova Scotia
WHEN: Wednesday, October 7, 2009
12:00 P.M. - 1:00 P.M.


Safe Communities Canada is the country's foremost community-driven injury prevention charity whose mission is to make our country the safest place in the world to live, learn, work and play.

Be Visible Partners

The following organizations are founding partners of Be Visible, and are Canada's leaders in the effort to reduce the frequency and severity of injury in Canada.

Safe Communities Canada is a national charitable organization dedicated to helping communities across the country build the capacity and resources they will need as they commit to mounting coordinated, collaborative programs designed to reduce the pain and cost of injury and promote a culture of safety for all their citizens. Safe Communities Canada is North America's only accredited certifying centre for the World Health Organization collaborating Centre on Community Safety Promotion.

Safe Kids Canada promotes effective strategies to prevent unintentional childhood injuries. By building partnerships and using a comprehensive approach to childhood safety, Safe Kids Canada works to advance safety and to reduce the burden of injuries on Canada's children and youth. Safe Kids mission is to turn research into action - by providing credible programs and useful messages. Safe Kids Canada works with over 1,800 partners nationally to educate parents on major causes of injury and death and the simple measures available to them to protect their children

SMARTRISK is dedicated to preventing injuries and saving lives by helping people to see the risks in their everyday lives and showing them how to take those risks in the smartest way possible so that they can enjoy their lives to the fullest. Its programs for taking smart risks are based on five simple, positive choices: Buckle Up; Get Trained; Wear the Gear; Look First; and Drive Sober.

The mission of the ThinkFirst Foundation of Canada is to prevent brain and spinal cord injury through education aimed at encouraging healthy behaviours in children and youth. For spinal cord and brain injury, the motto of ThinkFirst remains a statement of profound and still immutable reality: prevention is the only cure!

The Canadian Red Cross Society is a non-profit, humanitarian organization dedicated to improving the situation of the most vulnerable in Canada and throughout the world. The Canadian Red Cross is a national society and member of the International Red Cross and Red Crescent Movement-this includes the International Committee of the Red Cross (ICRC), the International Federation of Red Cross and Red Crescent Societies (Federation) and the 185 National Red Cross and Red Crescent Societies.

Contact Information

  • Safe Communities Canada
    Rod Kelly, Director
    Marketing, Communications & Fund Development
    416-964-3959 or (C) 416-201-1430
    rkelly@safecommunities.ca
    or
    Safe Communities Halifax Regional Municipality
    Jeanette McPherson
    Co-ordinator
    902-490-6530
    mackayj@halifax.ca