SOURCE: Turrentine Brokerage

Turrentine Brokerage

February 09, 2010 19:57 ET

Media Advisory: Release of Wine Grape Crush Report Reveals Trends Impacting the Future of California Wine, Expert Explains

NOVATO, CA--(Marketwire - February 9, 2010) -

WHAT:     The California Department of Food and Agriculture's Preliminary
          Grape Crush Report for 2009 is a critical barometer for the wine
          and grape industry, containing prices and tons of wine grapes
          crushed during the 2009 harvest. The Crush Report gives growers
          and wineries insight into the inventory position for the
          California wine business as a whole and influences market
          dynamics for the upcoming 2010 harvest.

WHEN:     CDFA is scheduled to release the Grape Crush Report at Noon,
          Wednesday, February 10, 2010.

ANALYSIS: The report is likely to show that the 2009 wine grape crop was
          the second largest in California history.  This is great news for
          consumers, who can expect an abundance of high quality wines from
          across the state's growing regions. Value-priced brand owners are
          also happy because they need increasing volumes of most varieties
          to satisfy surging consumer demand.  Nature's bounty, however, is
          not so helpful for premium wineries, which have been battered by
          the recession enduring reduced restaurant sales and consumers
          thirsty for bargains.

WHO:      Turrentine Brokerage, California's largest winegrape brokerage
          and trusted and strategic advisors to wineries, growers and
          financiers, is available to provide comment and analysis on this
          report and its probable impact on growers, wineries and

          Turrentine Brokerage will have its experienced team of grape and
          wine brokers and analysts available all day Wednesday and through
          the week for comment and questions.

Contact Information

    Brian Clements
    Senior Partner
    (707) 495-8151
    specialty - grapes from all of California, especially Napa, Sonoma,
    Mendocino & Lake Counties

    Steve Fredricks
    Managing Partner
    (415) 847-0603
    specialty - grapes and bulk wine from all of California and around the

    Bill Turrentine
    (415) 209-9463
    specialty - grapes and bulk wine from all of California and economic

    Erica Moyer
    (209) 988-7334
    specialty - grapes from the San Joaquin and Sacramento Valleys and the
    Central Coast

    Matt Turrentine
    (805) 312-1828
    specialty - grapes from the Central Coast.