CANADA POST

CANADA POST

November 05, 2007 15:42 ET

Media Advisory: Santa and Canada Post Make History Delivering the Holidays

Canada Post launches 2007 letters to Santa Program and the official start of the Holiday Sending Season!

OTTAWA, ONTARIO--(Marketwire - Nov. 5, 2007) -



What: Canada Post will launch its 26th annual Santa Letter-writing
Program. As part of the launch, Santa will be on site to
collect letters from Grade 1 students attending St. Monica's
Elementary School.

Since the program's inception, Canada Post has helped Santa
respond to more than 15 million letters from children. And at
this year's launch, those efforts will receive a special,
global recognition!

The event will also mark the official start of the holiday
sending season (when Canada Post will deliver more than 900
million pieces of mail)!

When: Friday, November 9, 2007, 11:00 a.m.

Where: Postal Station K
2384 Yonge St
Toronto ON
(between Eglinton and Broadway)

Street parking only will be available on Helendale Ave.

Who: - Santa Claus
- Robert Waite, Senior Vice-president, Stakeholder Relations
and Brand, Canada Post
- Don Capalbo, Letters to Santa program's chief postal elf,
involved since the program's inception
- A crowd of excited Grade 1 students from St. Monica's
Elementary School

Suggested
Photo
opps: - Specially wrapped Canada Post step van making a very special
delivery!
- Children writing and decorating letters to Santa
- Canada Post's Christmas stamps


About the Santa Letter-writing Program

The Santa Letter-writing Program is an important part of Canada Post's support of family literacy. Through this program, Canada Post seeks to instill in children a love of writing and reading letters. Each year, over 11,000 employees of Canada Post, or postal elves, volunteer their time to help Santa respond to the more than one million letters he receives each year.

To learn more about all things holiday at Canada Post visit www.canadapost.ca/holiday.

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