SOURCE: Action Engine

January 21, 2008 15:09 ET

Media Alert - Action Engine to Address Mobile Social Networking and Advertising Revenue at Mobile Advertising & Marketing USA 2008

Jim Souders Will Moderate Panel, "Exploring the Potential of Mobile Social Networking to Open Up the Mobile Advertising Market"

SEATTLE, WA--(Marketwire - January 21, 2008) -

WHO:   Jim Souders, SVP of Worldwide Operations of on-device portal company
       Action Engine, will moderate the panel. Souders has 20 years of
       wireless telecom experience working with companies such as US West,
       GTE, and Dorado Software and frequently presents on the topics of
       mobile usability, advertising, and search. Executive panelists from
       Cellfish, IceBreaker, Millennial Media, and Project Nightt will
       join Souders to debate the potential of social networking as a new
       avenue for mobile advertising revenue.

WHAT:  Panel on "Exploring the Potential of Mobile Social Networking to
       Open Up the Mobile Advertising Market"

WHEN:  Wednesday, January 23, 2008, at 11:35 a.m. PT

WHERE: Mobile Advertising & Marketing USA 2008 held at the JW Marriott in
       San Francisco, California

WHY:   In 2008, ads in social networks will be used to build a dialogue
       with consumers in this age of user-generated content. This panel
       will examine the major challenges companies face in exploring
       the space, as well as how each can be overcome.

To schedule a meeting or call with Jim Souders contact Jennifer Moebius at 617-729-3183 or

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software to numerous companies including AOL,, TiVo, Sprint, Verizon Wireless, smarTVideo, SingTel, Optus, and Globe Telecom. Additional information is available at +1 (425) 498-1500,, and

Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact Information

  • Press Contacts:
    Anne Baker (at the conference)
    VP of Marketing
    Action Engine
    +1 (425) 442-1806 (mobile)
    Email Contact

    Jennifer Moebius
    Emerge PR
    +1 (617) 729-3183
    Email Contact