SOURCE: Covario, Inc.

Covario, Inc.

November 10, 2009 08:00 ET

Media Alert: Covario Executives to Speak at Analytics and Search Marketing Events This Week

SAN DIEGO, CA--(Marketwire - November 10, 2009) - Covario, the leader in paid and organic search services and software, today announced that Covario executives Russ Mann, chief executive officer, and Craig Macdonald, senior vice president and chief marketing officer, will be presenting at three industry events this week.

Russ Mann will speak on a panel at the San Diego Software Industry Council (SDSIC) Analytics Conference in San Diego, Calif. on Thursday, November 12. The panel will discuss current and projected market needs for developers, analysts, and scientists in the analytics sectors including: reporting, business intelligence, predictive analytics, data base development and design, applications and research.

WHAT:    SDSIC Panel: Opportunities in Analytics: The Pay Off in New
         Businesses and Jobs
WHEN:    Thursday, November 12, 2009 at 11:00 a.m. PST
WHERE:   Del Mar Marriott Hotel, 11966 El Camino Real, San Diego, Calif.
WHO:     Russ Mann, chief executive officer, Covario, Inc.

Also on November 12, Russ Mann will be presenting on a live webcast about the intersection of search and social media, and how to leverage cutting-edge technology for successful brand-building efforts. Mann will be joined by industry experts Rochelle Sanchirico of Washington Post Digital and Todd Wasserman of Brandweek.

WHAT:    Live Webcast: The Intersection of Search and Social Media
WHEN:    Thursday, November 12, 2009 at 10:00 a.m. PST
WHERE:   Register online:
WHO:     Russ Mann, chief executive officer, Covario, Inc.

On November 13, Craig Macdonald will present on a live American Marketing Association (AMA) webcast, and will discuss how to effectively manage online marketing programs and drive optimal results from paid search. Macdonald will be joined by industry expert Eric Waldinger, Practice Leader for Aquent's Online Marketing Practice.

WHAT:    AMA Live Webcast: Effectively Managing Online Marketing
WHEN:    Friday, November 13, 2009 at 10:00 a.m. PST
WHO:     Craig Macdonald, senior vice president and chief marketing
         officer, Covario, Inc.

Russ Mann's Background:

--  Pioneer in search and digital marketing, advanced analytics and
    Customer Relationship Management technologies for enterprise-class
    organizations for more than 20 years
--  Experience working closely with hundreds of top brands as diverse as
    IBM, Ford, QVC, Equifax and American Express
--  Frequent commentator on the state of online marketing and has been
    quoted in the Wall Street Journal, Fortune, the Washington Post and
    Marketwatch as well as in industry publications including Advertising Age,
    iMedia, ClickZ, SearchEngineWatch and Mediapost's Online Media Daily
--  Speaks at industry events such as AdTech, SES, SMX and investor
    conferences such as RBC's and GCA Savvian's annual media, technology and
    communications conferences
--  Member of Metrics & Standards Task Force for SEMPO, and founding
    chairman of analytics group for the San Diego Software Industry Council

Craig Macdonald's Background:

--  Seasoned industry veteran with previous senior management positions at
    Hewlett-Packard's OpenView division, Peregrine Systems, Inc. and Fair Isaac
--  Former research analyst at META Group (acquired by Gartner Inc.),
    Greenwich Associates and World Research Advisory.
--  Regular speaker at key industry events, including Search Insider
    Summit, OMMA Global Hollywood, Red Herring North America, iMedia summits
    and others.

About Covario, Inc.

Covario, Inc. is the leader in paid and organic search services and software. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, Covario's growing customer list include some of the world's best known brands in high tech manufacturing, financial services, electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit

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