SOURCE: Virgin Mobile USA

Virgin Mobile USA

November 16, 2009 12:13 ET

Media Alert: Public Enemy Tours Sasha Bruce House and Hosts Thanksgiving Dinner for Homeless Youth

Rap Group to Perform on Flat-Bed Truck Driving Through Washington, D.C. En Route to Benefit Concert at Lisner Auditorium; Great Photo & Video Opportunities

WARREN, NJ--(Marketwire - November 16, 2009) -

WHAT:  To mark National Homeless Youth Awareness month, the reunited rap
       group Public Enemy, featuring Flava Flav and Chuck D, will be
       touring Sasha Bruce House to meet more than 30 homeless youth and
       hosting a Thanksgiving dinner to kick off the season of giving.
       It's estimated that there are 2 million homeless youth in America.

       Following the tour and dinner, Public Enemy will board a flat-bed
       truck en route to Lisner Auditorium for a performance -- and
       they'll play along the way for people in the street to hear.
       Concertgoers who donate a new or gently used coat to Serve DC's
       "One Warm Coat" initiative will receive a V.I.P. upgrade, as
       available.  Public
       Enemy will also invite the homeless kids staying at Sasha Bruce
       House to attend the evening's concert as their special guests.
       Sponsored by Virgin Mobile USA's (NYSE: VM) Re*Generation
       initiative to help homeless youth, all proceeds from concert
       ticket sales will benefit the Sasha Bruce House.

WHEN:   November 18, 2009 @ 6:30 p.m. - Public Enemy arrives at Sasha Bruce

        Flat-Bed Truck Photo/Video Locations:
          -- 18th street and G @ approximately 7:45 p.m.
          -- Lisner Auditorium @ 8 p.m.

WHO:    Interview Opportunities:
          -- Flava Flav and Chuck D of Public Enemy
          -- Virgin Mobile USA, Ron Faris, Senior Director, Brand
             Innovation & Partnerships
          -- Sasha Bruce House, Debby Shore, Executive Director
          -- Serve DC - The Mayor's Office on Volunteerism, Amy Ward,
             Executive Director
          -- National Alliance to End Youth Homelessness, Executive

WHERE:  Sasha Bruce House, 1022 Maryland Avenue, N.W. (between 10th and
        11th), Washington, D.C.

        This week Virgin Mobile USA will receive the 2010 Private Sector
        Award in recognition of its work on behalf of homeless youth.

        Bonus: Special Documentary Screening @ Public Enemy Concert at
        Lisner Auditorium, November 18, 2009

        The world premiere of Kyocera's ALL Access documentary will be
        hosted prior to Public Enemy's performance at Lisner Auditorium.
        Kyocera gave youth across America the opportunity to go behind the
        scenes at the 2009 Virgin Mobile FreeFest and create the ALL Access
        rock documentary about the free music festival, featuring candid
        moments and exclusive interviews with Weezer, Franz Ferdinand,
        Public Enemy, Taking Back Sunday, Blink-182 and more.