SOURCE: Texas Longhorn Marketing Alliance

September 29, 2008 09:02 ET

Media Alert: Public and Media Invited to Attend Longhorn World Championship & Sale

GUTHRIE, OK--(Marketwire - September 29, 2008) -


What         Longhorn World Championship

             Hundreds of breeders and collectors of Texas Longhorn cattle
             will gather at the Lazy E Arena
             (http://www.lazye.com/arena.htm) in Guthrie, Oklahoma to find
             out who owns bragging rights to the cow and bull with the
             longest horns in the world. After the competition,
             participants will have an opportunity to purchase new breeding
             stock at the October 4 auction.

             Hosted by The Texas Longhorn Marketing Alliance (TLMA), the
             first-ever Longhorn World Championship will celebrate the
             accomplishments of a broad range of breeding programs,
             recognize outstanding individual achievements and give
             attendees the opportunity to acquire some of the best Longhorn
             cattle in the country.

Where        Lazy E Arena, 9600 Lazy E Drive, Guthrie, Oklahoma

When         Horn Measurements:      Thursday, October 2, noon to 5 pm
                                     Friday, October 3, 8 am - 5 pm

             Sale:                   Saturday, October 4
                                       Viewing: 8 am
                                       Auction: 1 pm

Admission    Free to public

Information  Visit www.thelonghornalliance.com or call 1-512-556-0300.

Why          Texas Longhorn cattle with the longest tip-to-tip length are
             highly regarded by breeders and collectors. While some Texas
             Longhorns sell for under $1,000, registered animals with the
             widest horn spans -- those approaching 70 to 80 inches or more
             -- can sell for tens of thousands of dollars, and a few have
             sold for over $100,000. For example, at the Texas Longhorn
             Legacy Sale in March 2008, three-year-old SDR Candy Cane sold
             for $170,000 to become the highest selling Longhorn cow in
             modern history.

About TLMA   The Texas Longhorn Marketing Alliance (TLMA) was established
             in 2007 to promote the dignity and integrity of Texas Longhorn
             cattle breed and to serve as voluntary stewards of the
             Longhorn legacy. Headquartered in Lampasas, Texas, TLMA's
             growing membership is comprised of thousands of dedicated
             Longhorn breeders. The organization sponsors several sales
             events each year. More information about TLMA is located at
             www.thelonghornalliance.com.

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